10 Hispanic Influencers to Follow for Social Media Tips

3. Andrea Salgado: Brand Marketing Expert

Andrea is an Ecuadorian entrepreneur who lives between her hometown and the vibrant New York City. 

Her passion project-turned-business @sailorcoffee is a staple in the cities of Guayaquil and Quito, bringing a new and vibrant offering to the city. 

On social media, Andrea is transparent about her entrepreneur journey — sharing all the ups and downs along the way.  

Andrea’s Top Tip for Growth:

“Build in public. When you embark on a new journey, whatever that may be, share what you are doing with your audience. It’s all about building an environment of support around your new project and building strong relationships with those who follow you,” Andrea shares.

“The transparency of sharing your process builds trust with your audience — and selling comes down to trust. If your audience trusts you, they are more likely to purchase from you.” 

4. Paulina Joaristi: Digital Growth Strategist and Style Enthusiast

Paulina Joaristi knows how to use social media for growth. 

After successfully creating one-to-one strategies for clients and completing a master’s degree in Integrated Marketing Communications, she recently released a social media course: Social Bloom. 

Her key strategy for success? Focus on more than the Instagram aesthetic and generate measurable impact away from the screen.

Paulina’s Top Hack to Increase Reach:

“Use Pinterest’s Trends to inform your strategy, it’s a hidden gem. You can see what type of content is trending, as well as what keywords you should use as hashtags in your posts.

5. Belu Barrague: Multi Channel Pro

For María Belen, or “Belu” as her audience knows her, it’s all about not putting your eggs all in one basket.

Her creativity knows no limits, and she has successfully built communities across multiple digital channels.  

Belu’s Top Tip for Repurposing Content:

“Apply the waterfall theory — where you have a core content piece that can be repurposed across different formats and channels,” shares Belu.

“Focus on a piece of core, evergreen content, such as a 10 minute Youtube video that will be relevant as time goes on. This can then be translated  into an audio podcast episode, used for an Instagram carousel with key insights, shared on Pinterest with a link to a blog article about it, and packaged in an email marketing campaign.” 

6. Zeke Novarino: Instagram Mentor

Zeke Novarino is an Instagram mentor and SEO aficionado who regularly goes live on Instagram to share his top tips. 

One of his main takeaways is that the Instagram algorithm shouldn’t get you down, and that hashtags are still a valuable part of any strategy. “They are not dead!” he shares, “you’ve just got to find the right ones.” 

Zeke’s Top Tip for Instagram Growth:

“Be consistent with your SEO tactics, especially when it comes to your Instagram feed and Instagram bio,” Zeke explains.

“Look for keywords related to your target audience, their interests, and how you will solve a problem for them. These should prevail across all the content you put out. You will not only see growth, but a strong positioning in your niche, and an audience that values your opinion.” 

7. Nina Meraki: Visibility and Growth Specialist

Based in Spain, Nina Meraki is an unstoppable content creator with strong communities on Instagram, TikTok, and Youtube. 

Starting as a travel content creator, Nina found her niche sharing mini tutorials for Instagram growth. 

Nina has also recently launched a podcast, Desemprender, where she talks all about entrepreneurship and starting out in the industry. 

Nina’s Top Tip for Increasing Visibility:

“Have a clear objective, bet on short-form video, and be consistent,” Nina shares.

“Social media is a marathon, not a sprint. Be patient and don’t forget to analyze your results in order to perfect your content and your strategy.”

Save Your Seat: Nina Meraki will be joining Later to host a social media masterclass in Spanish on May 18 2022. Sign up for your free ticket now.