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February 15, 2019

WordPress for an Easy Website

Chances are that you have already heard of WordPress. But what is WordPress? Simply put, WordPress is web software that you can use to create your own website or blog. Since it was released in 2003, WordPress has become one of the most popular web publishing platforms, and today it powers more than 70 million websites. Because it is built on industry standard php and mySQL, the WordPress hosting platform can run on just about any modern server.

But what many people do not realize, WordPress is not just a blogging tool. It is also a highly flexible content management system CMS which gives you the opportunity to build and manage your own full features website using only your web browser. Best of all, it is completely free. It is constantly improving and evolving. That’s because WordPress is an open-source project which means that hundreds of volunteers from all around the world are constantly creating and improving the code for WordPress software. And there are thousands of plug-in, widgets, and themes that enable you to build a completely custom website for just about anything that you can imagine.

How does WordPress work?

Since the early days of the Internet, websites have been created in HTML, a programming language that utilizes complex instructions called tags to format text, images, page-layouts and so on. Your web browser then reads the HTML code interpreting the tags to render and display the content of a particular page. These days, you can install WordPress on your own web hosting account in a few minutes. And once installed, it enables you to use a simple, web-based editor to create web pages without having to learn HTML. There is even a hosted version at WordPress.com, that allows you to create a new WordPress website in just a few seconds. The down-side to this method is that you do not have your own domain name, but instead you are using a sub-domain. Most Internet professionals agree that registering and building upon your own domain name and website is more valuable in the long run than spending the same amount of time to build a website using someone else’s domain name. This is why it is recommended that you get a shared web hosting account and install WordPress on your hosting account. Many shared hosting accounts include an easy click-to-install feature that makes installing WordPress on your own hosting account using your own domain name a snap.

  • johnday.WordPress.com
  • johnday.com

With your own domain name and your own web hosting account with WordPress installed, you are in control of your own content and your own website.

WordPress is a great choice for your website or blog:

  1. It’s open source, which also means it is free for commercial or private use. Hundreds of people working on it, WordPress is constantly improving and evolving.
  2. It is user-friendly. Rather than having to hire a web designer or contact your webmaster when every you want to make a small change to your website, you can easily manage and update your own content all without having to learn HTML. If you know how to use the basic formatting tools in Microsoft Word, you can edit your site.
  3. It’s flexible and extensible. There are literally thousands of plug-ins and themes, both commercial and free that enable you to easily change the entire look of your website or blog or even add new features like polls or contact forms with just a few clicks.
  4. It is easy to find support. So if you want to add highly customized features, its easy to find support or hire someone to help you. The official WordPress forum that is very helpful to find answers to all your WordPress questions. Other support options include the WordPress Stack Exchange or WP Questions that offer answers to your questions. There are thousands of developers who can help you as well.
  5. WordPress is SEO friendly. WordPress is standards compliant and includes everything you need to ensure that your content is optimized for search engines which is critical to your websites’ success and visibility in search engines. In short, WordPress is made to do SEO well.
    • Fully compliant with W3C standards
    • Built in support for RSS and Ping-O-Matic
    • Clean, search engine friendly code
  6. You will be in control of your own content. Some other publishing platforms limit what you can or can not do on your own website. And your locked into that service, so if it ever shuts down you could easily lose all your content. With WordPress you can import your data from other systems like blogger or tumbler. And you can easily export your data to move away from WordPress, should you choose. You are in control of your website and your content.

Design a website with WordPress and a Web Hosting account:

The following steps outline the process you will go through when setting up a WordPress website on your web hosting account.

  1. Buy domain name and web hosting
  2. Install WordPress from cPanel
  3. Change settings and permalinks structure
  4. Add essential plug-ins
    • Better WP Security – secure your WordPress website
    • WP Super Cache – speed up and improve the performance of your site
    • WordPress SEO by Yoast/All in One SEO Pack -optimize your site’s posts and pages for search engines
    • Contact form – add a simple contact form to a page on your website
    • Google XML sitemaps – create and submit your XML sitemap to Google for better indexing
  5. Install theme
  6. Add content

Web hosting account and WordPress

WordPress allows you to focus on your content – as opposed to countless hours of working the design and workflow – you will more likely than not enjoy running your site on this CMS. So if you are looking for an easy tool to build your own blog or website without having to learn complicated HTML, no other system makes it this easy. And you will find that WordPress is incredibly flexible with thousands of themes, plug-ins and support options to ensure that your site will continue to grow with you in the future. Most web hosting comes with WordPress ready to install with just a few clicks and the support staff at your web host are most likely very familiar with WordPress for your assistance.



Source by Stephanie Rosendahl



February 12, 2019

In this post, I will explain you how to optimize a webpage by refining page optimization and then I will also explain how to optimize your homepage to maximize the search engine rank. Please keep in mind that all search engines do not index pages in a same manner. Therefore SEO techniques will not promise you maximum output in all search engines.

We do page optimization to make our web page friendlier to search engines. Page optimization guarantees that your web page is functioning in a very easy way that the search engines can understand. I want to reiterate on a fact that I mentioned you in an earlier post. Never try to make your website more search engine friendly which is not much friendly to the visitors. Then your website will look uncomfortable to read and it will not attract visitors. Followings are the main procedures that you must follow to optimize you webpage and home page.

I assume that you have gained knowledge in keyword search from my earlier post here. There I mentioned that, you must find the most suitable key word phrase for each web page. Put the primary keyword in the title of the web page. It means that you have to put the primary keyword in between the tags of the HTML code. The best practice is adding in the first position of the title or closer to the beginning of the title. Without there is a special need to put your website title in each and every web page title, do not put it. If you really want to add your website title and want to promote it as a brand, put it at the end of the page title, after the primary keyword. Always make sure that your page title is shorter.

Some people think that META tags are important in SEO. But actually you do not have to worry about them much as it does not affect your ranking very much. But it is a good practice to add some description about your web page in the META tags. This description will be displayed in the search description of your web page in search engines. I have to mention the same thing regarding the META KEYWORD tag. But you can add Meta keyword tags with your primary keyword phrase, its synonyms and if possible some misspelled phrases of your primary keyword phrase. If you put multiple Meta keyword tags you must separate them with commas.

Keep in mind to add the header as same as your page title key word phrase in

<h1> </ h1> format. This will give more support to emphasize your page title and keyword phrase to the search engine. It is a good practice to use sub headers (in <h2> </ h2> Egypt <h3> </ h3> format) with some description in every paragraph start. Try to do this at least in before few paragraphs' starting. If you can break your content to make sure that they are easy to read (by numbering or using bulleted list), it will look better.

Next is your home page. You must pay a good attention to your home page optimization as it is the first page that visitors will see often. You must put all the WORKING links of other main web pages in your home page. And make sure that it is possible to reach every page through your home page. I do not mean that all the links to the other pages must be put in the home page. Your home page must provide access to all the pages with the help of the intermediate main pages. But you must link all the major category pages to your home page. As I mentioned in the key word search post, you must put the best keyword for your business niche in the home page title. Use META tags and META KEYWORD tags in the home page also. But it is not a necessary thing. This will improve the readability of your website.

These are the most important things that you must consider to optimize your web pages and home page. I hope that you gained a good knowledge on this part. If you need to clarify anything related to this, you can always contact me through [email protected] . I will make sure that all of your questions are answered. I will explain you how to optimize your entire website and register in web directories to build traffic, in the next post.



Source by Sampath Wijeratne



February 9, 2019

Web design is a passion. It takes more than just a creative mind and the most technologically advanced desktop computer in the world. It needs you to be the design, or be a part of it.

If you currently find yourself feeling a strong irresistible drive to try out web design, then you should not get all intimidated by the “technical stuff”. It’s normal to feel a bit overwhelmed by all the buttons you have to click and stuff you need to highlight before you get the results that you want. Technicalities are always part of everything so you should understand the concept of learning and finally being expert in the field of web designing. Remember, practice makes perfect. It still does.

It all sounds like something only the geeks do. It can be talent, yes, but it can also be learned. So you do not have to feel intimidated at all. There is a set of do-it-yourself tools available easily at your disposable. With determination, interest, and passion, it’s all going to fall into place. That, and probably a bit of help from the experts too. It’s always good when you have people behind your back who can guide you every step of the way.

There’s a catch though. One thing you need to be good at when you’re starting on web designing is your respect for instructions. You need to be keen to details as well as not losing the creativity in you. Following step-by-step procedures sounds easy enough but when things start to get too technical, that’s when you need tremendous patience too.

But anyway, if “interest” is not a problem, then everything will else will be a breeze…trust us.

Let’s start with the basics: the term “web design” is being used to characterize any tasks engaged in creating a web page. It’s like interior decorating, only interior decorating is done in a home, while web design is done on a website. The term is created in order to describe several tasks included in making a web page. In other words, it is a job that is more focused on creating a front-end of a web page. If that’s too technical enough, do not worry – that’s normal.

It is actually easier than it sounds. Once you’re hands-on, everything else will be simpler. A website is a collection of online content. These online content are applications, texts, images, sounds and documents that are in a web server or servers.

The task of creating a web page is generally difficult compared to traditional print media. For a web page, the possibilities seem limitless. With the creation of other embedded technologies, web design just became much more interesting.



February 6, 2019

Your mobile app may have a beautiful design and slick UI/UX features, but it fails to generate the level of interest you want. The success of a mobile app generally depends on its download rate – the more it gets downloaded, the more successful it will be. Even having the potential to lead the market, some apps do not survive in the competition. You can pay big bucks to hire iOS or Android app developers to work tirelessly to build your mobile app, but you need to invest as much in planning a creative marketing strategy to ensure your app has an audience.

You must make people aware of your application. The marketing strategy should be as creative as your application because it increases consumers’ interest that improves the download rate. App marketing holds great importance as long as you want to earn profit from your application. Hire iOS app developers or Android developers and have your applications designed in the best way. The next step must be the marketing of an app. Sometimes, companies feel that developing an application ends their work. But in reality, it is the point from where they start their working. Social media marketing offers you the easiest way to promote your application. You need to generate creative content and share some valuable information about your application in an interesting way.

While marketing your application on social media, you need to keep in mind a few essential things that are mentioned below.

Plan a creative content strategy

Content should be something that glues your readers to the information you are presenting. It is creative and concentrates on the technical features of your application. The best content always leaves a room for starting a conversation with the readers.

Do not include too many technical terms in your content. Represent it to your consumers the way they love. Tell a story in a simple language about your application. You must design your content that prompts readers to read more and to download your application.

Make an Interesting video of your app

Besides the content creation, you must take a creative note for promoting your application. Making a video is probably the best thing that will definitely improve the click rate. It is recommended that a video having 20 seconds duration works better than the longer ones. Prepare a video that brings out the best of your mobile applications. App developers from both Android and iOS help the marketing team of a company design a creative video by pointing out unique features of your application.

Some companies even prefer to publish a trailer of their application before the launch. It generates the needed curiosity among people, and that drives more and more consumers to your application.

Build a fan base on social media

Having a fan base on social media helps you in many ways. You must ensure that your app shares a strong interest with fans. The group in which you share content must find something valuable in your post. To create a strong fan base, you can plan giveaways and weekly contests for your readers. It not only improves your consumer network but also enhances the brand image.

Be consistent on social media

The most important thing on social media is to be consistent. The marketing campaign you are running must be given the same attention always. Publish contents regularly or as per your strategy and try to engage consumers more with the information. To retain the interest of your fan base, keep posting something about your app for your followers.

Keep the steps to download easy

A “one-click option” is the very best way to pull consumer’s interest to your app – share attractive content and attach a link to it. This helps readers immediately start using your mobile app. Since contents and videos raise the concern of your application, the link carries the potential of a high conversion.

Concentrate on images

Images describe a thing better than words. In order to enhance the engagement of your consumers, try to design new images. Present your app in the best way so that your targeted group will find something innovative from it.

To make your application successful, you need to market it well along with introducing the best designs and attractive features. Hire android or iOS app developers who have experiences in working with different business niches. Developers also help the marketing team carve out the best message that defines the application rightly. Do not underestimate the effect of social media. It provides you with an option to build an awareness of your application.



February 3, 2019

Today, the mobile device has emerged as a true friend in need, playing an important role in simplifying the routine tasks. We can’t deny the fact that mobile technology is growing at a rapid pace and the mobile apps have become an integral part of the digital ecosystem. They are progressing to become omnipresent; so, staying up-to-date with the latest mobile app development trends has become an order rather than an option.

Below mentioned are a few mobile app development trends to look out for in the recent future:

1. Connection to Back-End Systems

More and more users are demanding this feature quite often. And yes, it’s for the right reasons. Just imagine yourself sitting in front of a desktop computer looking for a product and you have to leave the house before you could finalize the order. You don’t have to worry if you have a mobile app as you can check out the offers on the go; but what if the app doesn’t have a shopping cart? This is where you feel that the app is useless. The app must be able to provide all the services as the desktop website; i.e. the apps must be connected to backend systems.

2. High-Level Security

People use mobile devices for various purposes like games, entertainment, business and what not!? We have apps for almost all the things today. But the question is – How safe the app is? Does it have a high level security? Nobody would want a game to access and spread their private and financial information. On the other side, if the app is so secure, it won’t function on a public Wi-Fi. So, balance is the only key. You just have to balance the security so as to ensure that the apps are safe to use.

3. Full Mobility

The mobile development firms need to consider the full mobility of an app. While building an app, you need to think like – Is the app capable of replacing every single desktop operation or the users still have to use desktop computers for some actions? For example, if you want to build a text editing app, make sure you provide users with all the facilities. If you fail to offer any functionality like saving the doc in a compatible format, the app will be uninstalled undoubtedly. Basically, the main intention of full mobility is to provide all the facilities to users on their mobile so that they don’t have to depend on a PC for any information.

4. Enterprise and Consumer Apps

Deciding between an enterprise app and a consumer app is really important; it actually depends on the amount of money you want to make. Generally, enterprise apps bring in a lot of cash when compared to the consumer apps. The reason behind this is that, people don’t bother to invest on the mobile experience especially when every paid app has an equivalent free app doing the same things. Also, the businesses are ready to pay a decent amount of money for the products that are going to be productive and efficient.

5. High-Quality Content and Marketing Plan

Unfortunately, the mobile app developers are forgetting the basic things like content and are focusing mainly on the technicalities. But this is not acceptable anymore; the users pay a great deal of attention on each and everything and they just want the right information. Building a marketing plan is yet another vital step that has to be considered while developing an app. After all, the developers build apps for monetary reasons. Having a proper marketing plan ensures great sales and popularity which in turn gets you a huge profit.

These are the five trends we can look out for in the recent future. Being updated with the latest development trends certainly helps you grow along with the organization.



January 28, 2019

WordPress is free to download, and Google Sites is already there on the web for you if you've signed up for a free Gmail account. There's an embarrassment of riches out there for anyone interested in creating a web presence for little or no money. But there are always hidden costs to anything that's "free", and if you want to put an organization or business online on a low budget it's good to know them now. Here are some of the most common criteria. I am discounting sites hosted on WordPress.com because they can not take advantage of the most compelling WordPress features, such as plugins.

Easy to get started

We all have too much to do and too little time, so ease of getting started is important. Google Sites wins this hands down because it requires no installation or download step. WordPress, on the other hand, must be obtained from the WordPress site and you must already have a web hosting account in order to make use of it. Winner: Google Sites

Easy to maintain

At first Google Sites looks easier to maintain. For a very small site, it may be. But the WordPress internal architecture lets you create a dramatic appearance differently simply by changing or manipulating a theme. WordPress themes are infinitely richer than those offered by Google Sites. Thousand of gorgeous WordPress themes are available free all over the web. Winner: WordPress

Ability to add features the product does not yet have (extensibility)

No software product, ever, has fulfilled all its users' needs. The best ones have an extensible architecture: Photoshop, Microsoft Word, Excel … and WordPress. Want to add affiliate sales through Amazon to your site but have no tech knowledge? No problem, there's a WordPress plugin. Want to sell your crafts, artwork or services on your site? Plenty of WordPress plugins for ecommerce. Want to do any of those things from a Google Site? Sorry, no can do. They do not have an extensible architecture. Winner: WordPress

Third party support and training

All successful software products have lots of consultants, books, and training programs available for them. That means if you end up not having the time or technical knowledge to add a particular feature to your site, you can rely on a web ecosystem to find the help you need. WordPress has well over a million installations, tens of thousands of knowledgeable developers, and lots of books available both online (for example, http://www.OnTheWebInAnHour.com ) and offline (your local bookstore). Sites? Not so much. Winner: WordPress

Easy to move to another host

Do you like being tied down to a single company for anything? Most people who have responsibilities in any business or organization understand that's not an acceptable risk. One policy change, one simple decision to move into your previously undisturbed market segment, one rep who just does not like you, and boom! Your comfortable niche is gone. Or what if you just have liability problems, or find a better deal elsewhere? Moving a website can be traumatizing enough. Make sure you can do so easily. Moving WordPress sites is child's play; HostGator, for example, will move it for free. What makes Google Sites so wonderfully easy to start under the hood results in a site full of all kinds of extra, copyrighted Google code you can not take with you. Plus they just do not have a good mechanism to allow you to take all your work with you to another host. It's a big gotcha. Winner: WordPress

Building a website is easy now. The ability to update articles yourself, keeping it running, getting third party help, and having a choice of web hosts make the decision far more different than you might have considered.



Source by Tom Campbell


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January 25, 2019

Using SEO is one of the best ways to make sure that your website turns up in search engine results because if someone’s looking for a site like yours, you want to make sure they find it. But it’s no good turning up in search engine results if you’re listed on the 100th page, or worse, the 500th page because no one looks at these pages.

At most, people only look at the first 2 or 3 pages.

So how can you make sure that your web pages turn up in these first few pages of results?

It would be easy to think that you need to find the most popular keywords with the highest amount of searches each month…right? Wrong. Doing that would make it almost impossible for you to succeed because there are already thousands of other marketers using them and because their web pages have been up longer than yours, they are already generating a lot of traffic and so their popularity is already m loving them up to the top results spots.

So, to get your web pages showing up on the first pages of search results, here is what you need to do:

Find Long-Tail Keywords

These are words that are more specific to what you’re selling and it’s typically a phrase of 3 or 4 words. For instance, if you’re trying to sell coffee, there’ll be a ton of competition for “Coffee” as a keyword. Instead, try using a more exact phrase like “Organic Costa Rican Whole Bean Coffee” While such exact phrasing will yield fewer searches, they will be more target specific and tailor to people who are probably more likely to make a purchase. Quality over quantity is the name of the game here, kids.

Aim For Moderate to Small Competition

In addition to using long-tail keywords, also look for phrases that have little or even no competition. This will help to make sure that your web page turns up at or near the top of search engine results. For example, if there are only 8 other marketers using your exact phrase and the search engines show 10 results per page, then your page should be on the first page of results.

See What Keywords Your Competition Is Using

It’s always a good idea to check out the competition to see what other keywords they’re using and the content they’re using to attract more customers.

Try using an online tool like SpyFu, or use Google’s free Keyword Planner, which is used with Google’s anything-but-free AdWords platform.

And although you will not get many visitors to your site by using long-tail keywords, it’s far more beneficial to get on the first page in front of a few highly targeted prospects, then to end up on the 100th page of broader search terms, where your potential customers will never see your website link anyway.


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January 22, 2019

When it comes time to work on a web design you should work to develop the site before you actually develop the site. What I mean by that is try to map out what you are wanting in your website and how everything should break down logically.

Think of it as a family tree. Each branch is the father, mother, brother, sister, aunt, uncle, grandma or grandpa in the tree. There is a logical pattern to the tree as it branches from one generation to the next. When you view a family tree it does not take long to figure out where everyone fits in the history of a single family.

If you take this same idea and begin to work on your website you find the ‘patriarch’ of your website and make it the home page. What does that page look like, what will be most important to the proper functioning of the home page.

Each additional page is another branch in your web design tree. What are the most important ‘next generation’ pages? These should have some of the other vital categories.

You may find that some secondary categories will not have any branches. They may work all by themselves. These would be pages like the “About Us” section or the “Contact Us” page. However, many secondary pages may include other branches. These could be pages filled with knowledge-based content, photos or product pages.

You might even find that these third generation pages have subtopic content.

Remember, you can make the job of website design much easier my mapping out the web design (site map) prior to actually developing the site.

This is also a key step that shortens the time it can take to produce your own website design using template rich web technology.

It is interesting that many businesses will spend quality time developing a business plan, organizing the office and developing a strategy for marketing, but they are never really very sure what they should do for their website design.

The good news is you can develop a ‘tree’ for your website and it really does not have to take a significant amount of time to develop. It may take a time of devoted concentration, but you can aid your website design time by visiting other sites to see what you like and what looks to work really well.

Consider this a time to devise a map for your customers. Sometimes sites that are not easy to navigate are the byproduct of a website design that was never fully developed and sufferers from pages that were added in unusual places.

Take the time to map out your website design first, It’s good for you, your customers and even highly-valued search engines.
Source by Scott Lindsay


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October 13, 2018

“Social media experts” are seemingly everywhere, as are many varying opinions on what’s ahead in the constantly changing landscape of social media marketing.

Let’s look at setting your goals based on what you’ve done so far in 2018, and how you should adjust them for getting the most out of your content marketing. If you’ve never taken stock of your social media or set goals (or if it’s been a while), then this is the article for you!

Like anything else, it’s critical to measure the successes and failures honestly. It’s perfectly alright to admit that some of your social media efforts from the last year have been wasted (sorry in advance).

1. Check Your Reports

Do you keep reports on your social media traffic and digital marketing campaigns? You definitely should, so you can assess the efficiency of what you spend time putting online. A report can look any way you want but if you need direction Smartsheet has a free social media report template to get you started.


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October 10, 2018

Companies from Fortune 500-size to startups use a mobile app to target customers, streamline their processes, provide a service or, increasingly, as the backbone of their entire business. While there is currently a strong push for mobile-first (or even mobile-only) within the business ecosystem, there are a few things to consider before hiring a mobile app developer or writing the check.

Here are five things to consider before kicking off any mobile app project:

1. Identify who will be using your mobile app

Is this app internally-facing or external (meaning customers will see it)? Who are the people using the app and what are the demographics? Who will serve as the admin who can add/delete users and data? Without drilling closely into this question, you might waste money building for whom you think is your user and not who your real target audience is. Don’t fall victim to this – early in the brainstorming process, get all key stakeholders in a room for a discovery workshop to hash out requirements and agree on the direction.