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October 13, 2018

“Social media experts” are seemingly everywhere, as are many varying opinions on what’s ahead in the constantly changing landscape of social media marketing.

Let’s look at setting your goals based on what you’ve done so far in 2018, and how you should adjust them for getting the most out of your content marketing. If you’ve never taken stock of your social media or set goals (or if it’s been a while), then this is the article for you!

Like anything else, it’s critical to measure the successes and failures honestly. It’s perfectly alright to admit that some of your social media efforts from the last year have been wasted (sorry in advance).

1. Check Your Reports

Do you keep reports on your social media traffic and digital marketing campaigns? You definitely should, so you can assess the efficiency of what you spend time putting online. A report can look any way you want but if you need direction Smartsheet has a free social media report template to get you started.


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October 10, 2018

Companies from Fortune 500-size to startups use a mobile app to target customers, streamline their processes, provide a service or, increasingly, as the backbone of their entire business. While there is currently a strong push for mobile-first (or even mobile-only) within the business ecosystem, there are a few things to consider before hiring a mobile app developer or writing the check.

Here are five things to consider before kicking off any mobile app project:

1. Identify who will be using your mobile app

Is this app internally-facing or external (meaning customers will see it)? Who are the people using the app and what are the demographics? Who will serve as the admin who can add/delete users and data? Without drilling closely into this question, you might waste money building for whom you think is your user and not who your real target audience is. Don’t fall victim to this – early in the brainstorming process, get all key stakeholders in a room for a discovery workshop to hash out requirements and agree on the direction.


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October 7, 2018

Magento extensions are a welcomed addition to any online store owner! Jobs which have been done manually for years are now much easier to accomplish, provided you choose a extension development team that can deliver the goods. Here are some of the advantages and areas where work can be automated to see higher sales and faster turnover.

Affiliate groups and programs have become really popular in modern business, and Magento has a special module to help online store owners manage it properly. Affiliate Pro 3 is a fantastic marketing tool for online enterprises that support affiliate groups. Used regularly and efficiently, it can bring more sales.

Giving customers points for purchases is a proven method to create a dedicated customer base. Magento offers a Rewards Point Pro module that is aimed at attracting more customers by helping online store managers easily assign points for every purchase. The flexible mechanism of points awarding is easy to use and can help owners save time.



October 1, 2018

A website is very much important for the purpose of attaining online marketing goals. And a website without having a web presence has no value, thus, it is important to design an SEO-friendly website that Google can easily crawl and level up the ranking. When it comes to web designing, so there are a number of things we need to care about, as they have the power to make or break the image of the brand. So, today, here we discuss common web designing mistakes that hurt SEO, so, you can avoid them for better outcomes.


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September 28, 2018

The use of a wrong and inappropriate color combination can spoil the overall impression of a website. It can even reduce the number of targeted customers for a company. It is not hard to hire a professional web design company and get a high standard website designed. Some web designers use the wrong color in the wrong places. This diverts the attention of online customers, making them less likely to place an order.

For instance, if a variety range of colors is used for headlines and sub-headlines, users may get irritated. A smart web designer uses dark blue or black for the main heading and light blue or gray for the subheading. In addition to that, black text on a light background is the best color combination to attain customer attention.


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September 25, 2018

Social Media is important for marketing an organization of any size in today’s digital era. The question “Why should we use social media for our business” has quickly shifted to “How should we use social media for our business”. Whether your business is 24 hours old or 24 years old, creating a strong online presence is mission-critical to your success. To accomplish that, you first need a solid strategy for managing your social media marketing. Here’s how it’s done:

1. Set your Social Media Objectives & Goals

What exactly should you be aiming for? Do you want brand awareness for your small business? Customer engagement or increased downloads for a mobile app? Or, do you need better sales conversions for an online store? There are different strategies for all these goals, so decide what you want from your audience. If you want brand awareness, then focus on attracting more and more unique visitors to your website. If you aim for customer engagement, then your focus should be getting more comments & likes on your social media posts. Keep your goals clear in your mind before planning your strategy.

Typical online goals for businesses and organization to grow include:

  1. Positive brand awareness
  2. Customer engagement and loyalty
  3. Lead generation
  4. Generate additional revenue
  5. Signups or newsletter subscribers
  6. Build a community
  7. More traffic to your website
  8. Increase press mentions

2. Audit your current Social Presence

Before you start with your plan, figure out where your social presence stands currently:

  1. Determine which social media channels your organization is currently using
  2. Decide these are the best social media channels to meet your business goals. Not all social media platforms work for all kind of businesses
  3. Tally your current follower count for each active platform
  4. Compare your profile with your competitors’ profile, and see what areas you could improve

3. Find your Ideal Customer

Really be specific with this part. If the audience you’re targeting doesn’t equate to potential customers, then there’s no point of all investing time and energy into planning. Even the best business marketing strategies fail miserably if they target the wrong audience. Carefully pick out your customer from the crowd, and speak their language to make your strategies work and ultimately achieve your goals.

4. Keep an eye on your Competitors

Your competitors can tell you a lot about what strategies to pick. After all, they’re targeting the same customers you are! Much can be learned from their successes and mistakes, to better guide you while planning your own strategies. Pick some of your top competitors, stalk their social media pages, and take note on which posts get more engagement.

5. Plan Your Content Carefully to Delight Your Audience

Always focus on providing attractive and engaging content, in order to keep your audience captivated and engaged. If the social media content you post isn’t worth reading, clicking, or liking, you may even lose your current followers. No business wants that! Deliver fresh, interesting content consistently and regularly to get more visibility from new visitors and retain existing followers.

Content types that you can share include:

  1. Blog posts and product tips
  2. Videos
  3. Product images and funny memes
  4. Infographics
  5. Company news and press releases
  6. Customer testimonials
  7. E-books

Invest in the Right Tools

When focusing on social media, investing in good social media management tools is very important. The main feature benefit is to schedule future posts, so you never miss your deadline. Some tools we’ve used at B2 Web Studios are HootSuite, Sprout Social, Buffer, and Social Oomph.

Track, Analyze & Optimize

Marketing is solely based on trial & error. Always monitor, measure and optimize your social media and digital marketing campaigns to improve your chances of success.



September 22, 2018

Business runs on how you think and directs it. Today’s development has put businesses into stiff competition. Of one wants to survive in this competitive market one has to stand out of the crowd and provide others the opportunity to know what and how their company differs from others.  More and more people are available online spending more time on social media. Companies are taking this opportunity to advertise their companies online, and some develop separate apps for themselves so that they can reach customers individually. If you are considering having a mobile app professionally developed, the benefits include :

Providing Personalized Service

With the apps, you will be able to directly interact with your potential customers. You will know what they search for and how often they visit the app. According to their preferences, you can send special offers to them to interest them in purchasing a particular thing. This will grow more traffic in the app.



September 19, 2018

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Magento is among the most popular e-commerce platforms of the world. Developers prefer Magento over other platforms because it provides them an option to customize settings according to their needs and requirements. Large businesses prefer Magento because it is powerful and they have got a big spending budget to pay annual fees for Premium Enterprise subscription. Magento is an ideal choice for global brands as it provides all the necessary features to benefit global shopping carts. Adding products to a Magento store is not a very difficult task. An easy method given below can help the users who want to add products to their shopping cart.

Step 1

Firstly, open the page of your website that contains products and then return to Quick-start wizard. Now make a click on "Create New Products" from the Products menu. You will be given a detailed list of information about how you can manage all the products on Magento. After reading this information, click on Continue.

Step 2

Select the product type. Now you will be asked if you wish to use the Complex Product Types. It will also ask you for an Attribute Set. For now, select default for the Attribute Set.

The option for Complex Product Types lets you list group products, gift cards, configurable products and bundled products. For now, we will only make an addition of a simple product, so let this option remain de-selected.

Now make a click on Continue.

Step 3

Now you will be asked to fill in all the product details. Such details include the name of product, product's description, delivery details, SKU and weight. Fill in all these details.

For the description of product, turn on and use a WYSIWYG Editor (What You See Is What You Get). Turning on this editor will enable the word processing options like paragraph formatting, italic and bold text. Alternately, you can also write directly in the description box with html text.

Options for special products include Visibility and Status. Visibility allows the user to specify whether any specific product can be seen in catalog, search bar or in both. Status allows the user to select wherever or not the specific product is enabled in the store.

When you are done, make a click on Save and then Continue Edit.

Step 4

Add images and prices. To add images for products, click Images from menu in the left side. Select Browse files in order to add a desired picture from your computer.

After selecting the image, click Upload File.

Now you can select thumbnail, base image and small image for the uploaded image.

Click Save and then Continue Edit.

For adding price to the product, click Prices from the menu on left hand side. Complete all the required fields and then click Save.

Step 5

Now add Meta Information. Click Meta Information from the menu given on left hand side. Select the description and title for search engines.

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Source by Syed Zaidi



September 19, 2018

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Customizing WordPress RSS Feed is very easy if you know how HTML works, but most WordPress Users do not know how to change codes especially in modifying the default RSS feed Widget. Majority of Blog Owners who are using this default available widget are syndicating Contents from the other source URL to there Sidebar in the form of News Flash or Updates from the Original Site. The main problem regarding the default WordPress widget, when you click the feed, you are redirected to the feed URL instead of having an option to open the link to a new window and having the option to vary the link into a "no follow" attribute.

To Fix these Problem without knowing how to program. Check the Better RSS Widget Plug-in.

Download their Developers Plugin at this Page http://wordpress.org/extend/plugins/better-rss-widget/ .

Unlike the Default RSS Feed Sidebar, the Better WordPress RSS Sidebar Plug-in has the functionality of adding "no follow" to outbound links and the ability to open target links to a new window that gives you the benefit of total control over your links, but not only that, you may choose where to display the Feed and Cache Setting is not a Problem.

There are plug ins that are more flexible than this one but I still prefer the simplicity of this tool.

There's a simple way to customize WordPress RSS Sidebar Display using the "Better RSS Feed Widget" Free WordPress plug-in. I hope this simple article solves your problem.

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Source by Kalixto Kalikot



September 19, 2018

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Imagine a technology where there is no Search Engine Optimization, the work would have been so tough We all talk about SEO and in the present era it is the next big thing with an extra edge but the point is what exactly does it mean? So, let us start to take a brief view of the meaning, its significance as well as advantages and limitations.

The meaning of SEO

It is said that all the companies or individuals who have their own websites, blogs or even an online retail or merchandise franchise can easily benefit from this practice as it helps the business to expand and even comply with the business aims and policies.

Search engine optimization also referred as (SEO) is the procedure by which a website can be optimized for it to accomplish better under invisible search parameters. IT even sorts the keywords very which are highly accountable for the website to get more informed and famous and even leads to a greater number of visitors who would view the website.

Briefly, it is a set of commands which a website or an individual blogger follows that helps in optimizing for the search engines as well as boost their ratings. Thus also making the websites more quality focussed, user friendly and quick and with smooth steering.

Importance

• It broadly helps in the social marketing and promotion of the websites or the blogs.

• It even helps in the smooth functioning of the website, blog or online retail or merchandise.

• It puts the company, blog or online store ahead of the competitors

• Good search and optimization methods enhances the experience of the users.

• It is cost effective than other techniques present in the market.

Benefits

• It gives stable and constant results.

• It can retrieve any data that has been used.

• It helps in enhancing the business to greater heights.

• It offers better a Rate of Interest

• The visibility increases, thus boosting sales.

• The brand gets a uniqueness from the other competitors in the market.

• It helps in winning the trust of the consumers or the users

Limitations

• The biggest disadvantage is that results lack time.

• Even the rate of Interest shows after some time

• In order to be able to stand with the competitors, a heavy investment has to be made.

After having a look at the above heads it can be concluded that SEO is undetected the smartest move of the present era, a long term benefit as it boosts the sales and leads yet it has its own limitations but still the most famous and in trend for the companies, bloggers and other online options.

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Source by Aman Tumukur Khanna