Social media optimisation strategies - 7 practical tips to optimise social media
Social media optimisation strategies – 7 practical tips to optimise social media

Optimisation is one of my favorite words and it’s definitely not used enough in the digital marketing industry. We like the new shiny objects like ‘Clubhouse’ and we’re very quick to jump onto something new. But what about optimising what

Snapchat Shares New User Data on the Growing Excitement Around the Re-Opening of Movie Cinemas
Snapchat Shares New User Data on the Growing Excitement Around the Re-Opening of Movie Cinemas

With the vaccine roll-out now well underway, and in-person events gradually returning, Snapchat has today released some new data insights on the key social activity that Snapchatters are looking forward to the most in a post-pandemic environment – heading to

Twitter Launches Full Support for 4K Images in Tweets
Twitter Launches Full Support for 4K Images in Tweets

Get ready for a significant improvement in the quality of the images that you see in your tweet timelines. Well, some of them, anyway – after first launching a small test of the option last month, Twitter has announced that

YouTube Expands Sponsorship Opportunities Through YouTube Select
YouTube Expands Sponsorship Opportunities Through YouTube Select

YouTube has announced an expansion of its slate of sponsorship opportunities available via YouTube Select, which will give brands more ways to attach their promotions to specific moments and themes within the app. As explained by YouTube: “In addition to

Google Update Postponed: Page Experience as a Ranking Factor
Google Update Postponed: Page Experience as a Ranking Factor

Back in November, Google announced that as of May 2021, page experience signals will be included in Google Search ranking. This will update the Google algorithm to incorporate new signals to determine search ranking. In April, we learned that this

How to Submit Your Website to Google in 2021
How to Submit Your Website to Google in 2021

If you want search engine users to be able to find your website, it needs to be indexed. But how do you submit your website to Google in 2021? And do you even need to? In this guide, you’ll learn: How

Twitter Shares New Insights into How Users are Planning for the Post-Pandemic Future [Infographic]
Twitter Shares New Insights into How Users are Planning for the Post-Pandemic Future [Infographic]

The challenges of 2020 put many things on hold, with all of us pausing long-term plans, including holidays, promotions, major purchases, etc., in order to get through the worst of the pandemic, in the hopes that things will improve, and

How to Set Up Google Analytics 4 (GA4) Web Tracking
How to Set Up Google Analytics 4 (GA4) Web Tracking

With all we’ve been hearing about Google Analytics 4 (GA4) and how it’s one of the biggest changes to Analytics we’ve ever seen, it can feel intimidating to know where to begin. While there’s still a lot of unknowns, one

Google Adds New 'Page Experience' Report to Help Site Owners Prepare for Algorithm Update
Google Adds New ‘Page Experience’ Report to Help Site Owners Prepare for Algorithm Update

As Google prepares to roll out its new ‘Page Experience’ search algorithm update, which will incorporate its three Core Web Vitals considerations, it’s shared some new details on the timeline for the roll-out, and a new tool to help website

TikTok Adds New 'Business Creative Hub' to Highlight Relevant Trends and Tips in Brand Use
TikTok Adds New ‘Business Creative Hub’ to Highlight Relevant Trends and Tips in Brand Use

TikTok’s looking to help brands tap into the latest trends – both on the platform generally and among business in their local region – with the addition of a new ‘Business Creative Hub‘ content showcase, which is now available to business accounts