How We Pivoted Based On Client Needs
How We Pivoted Based On Client Needs

The Backstory: Don’t Make Work for Your Client At the height of the COVID-19 crisis, we had a situation where a large franchisor client in the retail space had to shut down.  I’ve changed around aspects of the actual situation

Focus Portrait Mode for Instagram Stories
Focus Portrait Mode for Instagram Stories

Ready to take your selfies to a whole new level? A brand new Instagram Stories feature is now available that will give you the look of a professional portrait, no fancy equipment or iPhone X required!    The latest Instagram

8 Core Disciplines for a Successful Social Media Marketing Strategy [Infographic]
8 Core Disciplines for a Successful Social Media Marketing Strategy [Infographic]

Are you looking to create an effective social media marketing strategy? Want to learn the core disciplines you need to pay attention to? The team from MDG Advertising share their social media tips in this infographic. They break things down as

Google’s Great Analytics Eviction from UA to GA4
Google’s Great Analytics Eviction from UA to GA4

Google Universal Analytics will be evicting you, but they’re offering to help you relocate.  It’s no secret that Google is forcing its users to migrate from their historic Google Analytics platform to a newly renovated GA4 solution.

Here's What It Means for You
Here’s What It Means for You

Last week, Facebook and Instagram made major changes to their APIs in an effort to protect your data and privacy. Almost every company that does business on Instagram was affected by these changes, whether it was a shopping app or

Twitter Tests New Quick Boost Option for Tweets
Twitter Tests New Quick Boost Option for Tweets

Here’s the difficult thing with Twitter no longer having a comms department – now, there’s nowhere to go to confirm info about the app’s latest updates and features, and where each is available, etc. Case in point – this week,

Everything You Need to Know About the New Instagram Algorithm
Everything You Need to Know About the New Instagram Algorithm

News of a new Instagram algorithm has a lot of people wondering: is the chronological feed coming back? In case you missed it, on March 22nd, Instagram revealed that they were making a major change to the Instagram algorithm — one that

Podcast Marketing Statistics for Businesses [Infographic]
Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of. Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which

4 Ways to Create Compelling Value for Your Clients
4 Ways to Create Compelling Value for Your Clients

The Four Client Value Drivers The rubber hits the road for a consultancy, heck, for any company, when the time comes to prove that value has been created for its clients and customers. Understanding the concept of value creation is

How to Add Username & Hashtag Links to Your Instagram Bio
How to Add Username & Hashtag Links to Your Instagram Bio

Your Instagram bio is extremely important, especially if you’re using your Instagram account to promote your business. But with only 150 characters and a single clickable link, driving traffic elsewhere can be tricky. Luckily for all of us, Instagram has