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Here’s Why Brands Are Taking Instagram Influencers on Vacation
February 8, 2023
22 Apr
Performance Max Scales Leads Efficiently Across Several Channels At Once
Google recently made their once Beta campaign type now accessible to all advertisers. The ever-improving and always automating king of Search declares Performance Max campaigns “a new way to serve Google ads across YouTube, Display, Search, Discover, Gmail and Maps
21 Apr
Snapchat Adds 13 Million More Users in Q1, Sees Steady Increase in Revenue
Snapchat has posted its Q1 2022 performance update, showing steady increases in both users and revenue as the platform continues to solidify its niche in the social media landscape. First off, on users – Snap added 13 million more daily
21 Apr
People of Seer: Meet James Corr
Welcome back to People of Seer: San Diego Edition! In this series, you’ll get to meet our team and learn about what makes them the best around (in our humble opinion). 💡 James Corr, Senior Team Lead – Analytics, budding
21 Apr
A Complete Guide to Competitive Intelligence
In the business world, risks and opportunities are everywhere. For example, an industry trend may be sweeping the market for a limited time and favor early adopters, while a competitor that went bust can be a good source for acquiring
21 Apr
Twitter’s Coming Edit Option Looks Set to Have a Full, Publicly Viewable ‘Edit History’ Element
Tweet editing is coming, and over the last few days, we’ve gained some more insight into just how Twitter’s edit option will work, and how users will be able to track changes to ensure transparency in the process. Which is
20 Apr
Meta Publishes New ‘Community for Brands Playbook’ to Help Brands Build Engaged Online Groups
Meta has published a new guide to help brands make the most of online communities, which, as you would expect, is primarily focused on Facebook groups, but provides a range of considerations and tips that will assist in any community-based
20 Apr
Instagram Tests Removing the ‘Recent’ Tab from Hashtag Searches
Oh, this is going to annoy some Instagram users real good. Today, Instagram has announced that it’s launched ‘a small test’ which will see the ‘Recent’ tab removed from hashtag search results, in favor of more recent posts and Reels
20 Apr
Yes, It Exists & Here’s How to Do It
Let’s get something straight—homepage SEO exists. A homepage can rank for relevant non-branded keywords and help other pages on your site to rank too. You can find proof of that all over the web. Here’s one from Squarespace’s homepage: But
20 Apr
Pinterest Hosts First ‘Color Takeover’ Campaign, Which Matches Products with Color Searches
In a first-of-its-kind activation, Pinterest has partnered with Jameson on what it’s calling a ‘color takeover’, which will see Jameson’s new ‘Orange’ whiskey product show up at the top of searches for orange-related queries in the app. As you can
19 Apr
Organic Marketing vs. Paid Marketing: What’s the Difference?
The difference between organic marketing and paid marketing is that organic marketing focuses on attracting traffic for free while paid marketing involves paying for traffic. Both have their uses, and one isn’t inherently better than the other. In this guide, you’ll
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