TikTok Brings its Connected TV App to More Users in the US
TikTok Brings its Connected TV App to More Users in the US

After first bringing the TikTok experience to Samsung Smart TVs in Europe last December, then expanding it to US users earlier this year, TikTok has today announced another expansion of its TV connection app, with Google and Android TV subscribers,

Snapchat Launches New AR Shopping Showcase as Part of its Holiday Season Push
Snapchat Launches New AR Shopping Showcase as Part of its Holiday Season Push

Snapchat’s looking to expand its eCommerce credentials with a major showcase of its evolving AR tools, tied into Black Friday, which marks the beginning of the final shopping push of the year. Snapchat’s partnered with a range of big-name brands

Twitter Shares New Insights into Holiday Shopping Trends [Infographic]
Twitter Shares New Insights into Holiday Shopping Trends [Infographic]

Twitter has shared some new insights into rising shopping trends for the holiday season, which could help to inform your tweet strategy as you make your end of year push. In partnership with AdAge Studio 30, Twitter took a deeper

What They Are and How to Get Search Traffic From Them
What They Are and How to Get Search Traffic From Them

People often say that long-tail keywords are easier to rank for and convert better. But is this actually true? It depends. There are two different types of long-tail keywords, and some are no easier to rank for than their short-tail

TikTok Announces Fundraising Initiatives for Giving Tuesday, $7m in Direct Donations for Mission-Driven Organizations
TikTok Announces Fundraising Initiatives for Giving Tuesday, $7m in Direct Donations for Mission-Driven Organizations

TikTok has announced a new series of live-stream fundraisers as part of an expanded Giving Tuesday push, which will also see the platform allocate $7 million in direct donations to various organizations. As explained by TikTok: “On GivingTuesday (November 30th),

11 Powerful Content Marketing Ideas for 2021 (With Examples)
11 Powerful Content Marketing Ideas for 2021 (With Examples)

There’s only so much time in a day, and you want to be sure you’re spending your content efforts wisely. Here are 11 powerful content marketing ideas you can start today: Publish a 10X guest post Do a tweetstorm Create a newsletter

Instagram Tests Longer Videos in Stories, New Stories-to-Reels Links, as Part of Broader Video Integration
Instagram Launches Live Test of Longer Videos in Stories

After it was spotted in testing last month, Instagram has now officially launched a live test of 60-second videos in Stories, which will mean that longer video clips will no longer be split into 15-second segments, and played across various

Attitude of Gratitude: 3 Seer Team Themes from 2021
Attitude of Gratitude: 3 Seer Team Themes from 2021

The Persian Poet, Rumi, had a lot to say about being grateful: “Wear gratitude like a cloak and it will feed every corner of your life.” “Thankfulness brings you to the place where the Beloved lives.” And one of my

YouTube Adds Option to Reuse Details from Previous Videos to Streamline Uploads, New Mobile Analytics
YouTube Adds Option to Reuse Details from Previous Videos to Streamline Uploads, New Mobile Analytics

This could come in handy – YouTube has today added a new option in YouTube Studio which enables users to re-use details from previous uploads for new uploads within the posting process on desktop. As you can see here, the

How to Change Roles within a Company
How Tracking My Time Has Changed My Working Style

If you work at an agency (even if not!) and have always thought tracking your time was a drag, or have been reluctant to let the practice of time tracking change your life, this is your sign! As a data