TikTok Provides New, Step-by-Step Guides to Creating Branded Content on the Platform
TikTok Provides New, Step-by-Step Guides to Creating Branded Content on the Platform

TikTok is looking to help more brands take the leap into TikTok content creation with a new set of detailed, step-by-step guides on how to create some of the most common, engaging video types on the platform. And with more

Snapchat Adds New Certification Course to Help Build Expertize in Snap Ads
Snapchat Adds New Certification Course to Help Build Expertize in Snap Ads

Snapchat has added a new certificate course in ad optimization to its Snap Focus education platform, providing another pathway to build your Snap ads expertise, and showcase your understanding of the platform in an official, recognized capacity. As explained by

What is SaaS Marketing? 8 Tactics We Use at Ahrefs
What is SaaS Marketing? 8 Tactics We Use at Ahrefs

SaaS marketing is the process of building awareness, increasing interest, and acquiring more customers for a software-as-a-service (SaaS) product. As a SaaS company ourselves, we’re no strangers to the process. In fact, we’d like to think we’re more than decent

YouTube Shares New 'Shorts Report' to Highlight Key Content Trends and Tips [Infographic]
YouTube Shares New ‘Shorts Report’ to Highlight Key Content Trends and Tips [Infographic]

Short videos consumption is on the rise on every social platform, and if you’re looking to try out YouTube’s TikTok-like Shorts option, then its regular ‘Shorts Report’ trend updates are definitely worth a look. The Shorts Report highlights popular users,

Facebook Expands Climate Science Center to More Regions, Ramps Up Climate Misinformation Detection
Facebook Expands Climate Science Center to More Regions, Ramps Up Climate Misinformation Detection

Facebook is taking stronger action to promote climate science, and tackle related misinformation on its platforms, as part of a renewed push for a broader, more inclusive global effort to combat the growing climate crisis. As explained by Facebook: “Climate

Facebook Tests New 'Spotlight' Conversation Option to Facilitate More Focused In-App Chats
Facebook Tests New ‘Spotlight’ Conversation Option to Facilitate More Focused In-App Chats

Facebook’s testing out a new way to host more focused public chats in the app, via a new ‘Spotlight Conversation’ post option, which, when enabled, separates replies from specific users into a new chat thread. As Facebook explains in these

TikTok Launches 'Small Wins' SMB Showcase to Help Businesses Build an Effective TikTok Presence
TikTok Launches ‘Small Wins’ SMB Showcase to Help Businesses Build an Effective TikTok Presence

TikTok’s looking to encourage more small businesses to make use of its platform in their marketing efforts via a new initiative called ‘Small Wins’, which will showcase the various ways in which SMBs are using TikTok clips to connect with

Twitter Previews Coming NFT Display Options for Profile Images
Twitter Previews Coming NFT Display Options for Profile Images

After sharing an initial preview of its coming NFT display option last month, Twitter has now shared some new insight into its in-development NFT showcase process, which will eventually enable Twitter users to share their NFTs with direct connection back

Facebook's Coming Projects will Make it a Bigger Part of Our Daily Lives - Is That a Good Thing?
Facebook’s Coming Projects will Make it a Bigger Part of Our Daily Lives – Is That a Good Thing?

It seems a little strange that in a time where more questions are being raised about Facebook’s impact on the world, and how it uses people’s personal data insights to essentially amplify their fears and concerns, in order to drive

Twitter Opens Up Super Follows to All Users on iOS
Twitter Opens Up Super Follows to All Users on iOS

Twitter has opened up its new ‘Super Follow’ option to all users on iOS, which will provide more monetization potential for creators, expanding the capacity for them to draw direct income from their biggest fans. Originally opened for public applications