Instagram's Testing AR Elements Within Stories and its New NFT Display Features
Instagram’s Testing AR Elements Within Stories and its New NFT Display Features

AR stickers on Instagram – what would that look like? Looks like we’ll soon find out, with Instagram testing new AR stickers and text within Stories, which would enable you to place 3D objects into real world scenes. As you

9 Marketing Analytics Tools to Eliminate Guesswork
9 Marketing Analytics Tools to Eliminate Guesswork

Marketing analytics tools are used to measure and analyze data to seek patterns and insights that can improve marketing performance. These days, you can’t do online marketing without digital marketing tools. Moreover, you will need multiple marketing analytics tools for multiple

How to Complete a Technical SEO Audit in 8 Steps
How to Complete a Technical SEO Audit in 8 Steps

For someone performing their first technical SEO audit, the results can be both overwhelming and intimidating. Often, you can’t see the wood for the trees and have no idea how to fix things or where to even begin. After years of

Meta Publishes New Report on the Importance of Building Brand Loyalty in Online Marketing
Meta Publishes New Report on the Importance of Building Brand Loyalty in Online Marketing

Consumer behaviors are changing, and this week, Meta has published a new report, in partnership with GroupM, which highlights some of the key trends in online shopping engagement, and what they mean for your brand. The 26-page report, which you

Is SEO Worth It? The Answer Is in This Flowchart
Is SEO Worth It? The Answer Is in This Flowchart

According to HubSpot, 69% of marketers actively invest in SEO. But is SEO worth the time and money in your case? If you’re looking for a quick, straightforward answer to this question, just use this flowchart: Here’s how it works:

How to Create an SEO-Friendly Website: The Complete Checklist
How to Create an SEO-Friendly Website: The Complete Checklist

An SEO-friendly (i.e., search engine-friendly) website is one that is technically sound, delightful to use, and search-focused. Here’s a Venn diagram explaining this: An SEO-friendly website is the intersection of these three sets: If you want to design an SEO-friendly website

Reddit Shares New Insights into Tech and Mobile Carrier Discussion in the App [Infographic]
Reddit Shares New Insights into Tech and Mobile Carrier Discussion in the App [Infographic]

Reddit has shared some new insights into its addressable audience of tech enthusiasts, and how mobile carriers, in particular, can maximize their reach and appeal via Reddit ads. According to Reddit, there are over 7k subreddits discussing mobile carriers, and

On-Page vs. Off-Page SEO: Different but Equally Important
On-Page vs. Off-Page SEO: Different but Equally Important

The difference between on-page SEO and off-page SEO is that they aim at two different sets of SEO factors. The first one focuses on impacting SEO factors occurring on a page, while the latter focuses on factors outside of a page.

5 Ways to Win at Affiliate Marketing
5 Ways to Win at Affiliate Marketing

Wirecutter has to be on every short list of websites that affiliate marketers look up to and try to draw inspiration from. Its impact on product choices from its in-depth reviews is so high that there’s even a term called

20 Marketing Tools for a Small Business & Their Best Feature
20 Marketing Tools for a Small Business & Their Best Feature

There are thousands of marketing tools, but only a few fit the bill for small businesses. Some you may already know; others you should consider using. We’ll outline how to use the best feature of each tool so that you can