Instagram Mirrors TikTok With New Vertical Stories View

Who Has Access to Instagram’s New Vertical Stories Format?

The new Instagram Stories vertical viewing experience is currently being tested with a large number of accounts in different countries. 

Instagram has yet to confirm when this feature will be made available to all accounts, but the scale of the test group indicates that it could happen sooner, rather than later.

If this new format rolls out more widely, this could indicate that things are about to change a lot on Instagram.

Head of Instagram, Adam Mosseri, hinted recently that the team is focusing on a more “streamlined experience” in the app. 

And Instagram is already testing a new, 60-second limit for Instagram Stories’ clips – bringing the stories format ever closer to Instagram Reels.

With all this in mind, having a single feed that brings together Instagram Stories, Feed videos, and Instagram Reels suddenly doesn’t feel too unlikely.

Watch this space!

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