The B2 Blog

Twitter has provided some new insight into how younger audiences engage via tweet, and what they’re looking for from brands, specifically, on the platform. And as you might expect, younger users drive the discussion on the platform – though you

Twitter looks set to make a new push on its Spaces live audio product, with an expansion of its Spaces tab, improving broadcast discovery in the app, and the launch of a new ‘Spark’ support initiative to help support creative

TikTok may be good at inspiring new meme trends and promoting the latest music. But can it also help automotive marketers sell cars? Are TikTok users open to auto ads, and are they looking for car-related content within the app?

Marketing departments are often criticized for bringing in low-quality leads that sales can’t convert. This kind of situation is caused by the fact that marketing and sales KPIs are often separate by design.  This leads to a common paradox—marketing can

Facebook is kicking off the holiday shopping period with a new series of eCommerce-focused events that aim to encourage the use of Facebook and Instagram shops, while it’s also looking to provide more support for SMBs, with a focus on

After two significant outages last week, Instagram is moving to provide more insight into ongoing disruptions and issues, while it’s also looking to add more transparency into account-based actions, like Community Standards violations and content removals, directly in-app. First off,

Welcome back to People of Seer: Remote Edition! In this series, you’ll get to meet our team and learn about what makes them the best around (in our humble opinion). 💡 Kristin Bigness, Sr. Creative Manager, Explorer, and Musician How

Amid a new storm of controversy sparked by The Facebook Files, an expose of various internal research projects which, in some ways, suggest that Facebook isn’t doing enough to protect users from harm, the core question that needs to be

Seeking inspiration for your Halloween costume or theme for this year? Google’s here to help, with an updated version of its ‘Frightgeist’ trends mini-site, which outlines key costume trends, based on search volume, from across the US. Each of the

Women’s sport is on the rise, with various professional competitions, in various sports, gaining significant traction, providing new exposure and pathways for female athletes. The rising focus on women in sport was on show at the recent Olympics, with a