The B2 Blog

YouTube is looking to take its presence to the next level with the opening of its new YouTube Theater for business, a 6,000 seat performance venue, located in Inglewood, California, where it plans to host a variety of live entertainment

After testing it out with selected profiles over the past few months, TikTok is now rolling out its Boost-like ‘Promote’ option to all business users. As per TikTok: “Starting this month, Promote is available to help businesses reach more people

Are you covering all your bases, and maximizing your opportunities in social media marketing? There’s a lot to cover, especially as things get updated, best practices change, and optimal approaches seem to shift every other day. But while the platforms

Advertising on TikTok is a form of art. Not everyone can say they’ve had the type of success on TikTok as Savannah Sanchez, a leading expert on TikTok, Snapchat and Instagram ads, has. In our recent Social Media Expert Q&A

After testing the option out with selected users over the past couple of months, Twitter has today announced that it’s opening up Ticketed Spaces to more users, providing another way for creators to make money from their on-platform efforts. As

About The Author Matthew is the VP of Marketing at HubSpot and a partner at Traffic Think Tank. He’s the founder of The Coin Offering, an educational website focused on blockchain technology, and the co-host of The Decrypting Crypto Podcast.

These people are all leads. Some of them will upgrade and become paying customers. In this guide, you’ll learn how to generate leads for your business. But first, some fundamentals… A lead is anyone who has expressed interest in a

Social media is a great tool for keeping brands connected to their customers, but it can also be a powerful driver of direct sales activity. Do you use social media to attract customers and increase sales? If so, have you

Only targeting Search Volume metrics puts a limitation on business growth and the ability to achieve conversion goals. Although Search Volume, also known as Monthly Search Volume (MSV), is a good indicator of a topic’s popularity, it does not mean

TikTok is looking to help inspire the next generation of cybersecurity experts via a new partnership with the National Cyber Security Alliance (NCSA) which will see it support the launch of a new Cybersecurity Education and Career Resource Library, providing direct