Why Facebook Conversions API Matters in a Cookie-Less Future
Why Facebook Conversions API Matters in a Cookie-Less Future

It is no surprise that the plan by Apple and Google to depreciate third-party cookies is a concerning topic among advertisers tasked with accurately attributing conversions while respecting user privacy. To combat these huge shifts in the industry and to

How to Start an SEO Business in 6 Steps
How to Start an SEO Business in 6 Steps

I’ve been working for Ahrefs full-time for over three years. But before that, I ran an SEO business. My business wasn’t huge. At its peak, I was turning over between $5k-$10k per month. So if you’re here expecting to learn

Facebook Will Soon Enable Businesses to Create Facebook Ads Within WhatsApp's Business Tools
Facebook Will Soon Enable Businesses to Create Facebook Ads Within WhatsApp’s Business Tools

With Facebook working to make WhatsApp a more all-encompassing tool for business and personal use, it’s also looking to provide more promotional tools for brands on WhatsApp, in order to raise awareness of their connection options via message. But there

Multiple Vendors vs. Single AOR: Which is Best for Your Organization?
Multiple Vendors vs. Single AOR: Which is Best for Your Organization?

Written By: Emily Capuano & Meagan Jubb As companies begin to grow and scale, so should their marketing efforts, and likely this triggers the need for support.  Branding agencies, design shops, full service advertising conglomerates; there are a lot of

Facebook Partners on New Program to Provide Digital Skills Training to Minority Communities
Facebook Partners on New Program to Provide Digital Skills Training to Minority Communities

Facebook has announced a new initiative, in conjunction with Goodwill Partners and Coursera, that will provide accredited social media ad digital marketing training to over 6,000 job seekers in the US, free of charge, via a new scholarship program. The

Messenger Launches New Initiative to Celebrate the Work of Influential Teachers and Educators
Messenger Launches New Initiative to Celebrate the Work of Influential Teachers and Educators

Facebook Messenger has launched a new initiative to celebrate the work of teachers, as part of National Teacher Appreciation Day, which is coming up on May 4th.  Teachers, as Facebook notes, have faced an increasingly difficult task over the past

How Do Search Engines Work? Beginner's Guide
How Do Search Engines Work? Beginner’s Guide

Before we get into the technical stuff, let’s first make sure we understand what search engines actually are, why they exist, and why any of this even matters. What are search engines? Search engines are tools that find and rank

Instagram Provides an Update on its Efforts to Eliminate Potential Systemic Bias on the Platform
Instagram Provides an Update on its Efforts to Eliminate Potential Systemic Bias on the Platform

Instagram has provided an update on the progress of its new Equity Team, which was formed in the wake of the #BlackLivesMatter protests in the US last year, with the stated intention of addressing systemic bias within Instagram’s internal and

Snapchat Acquires 3D Mapping Company Pixel8Earth to Expand AR Capabilities
Snapchat Acquires 3D Mapping Company Pixel8Earth to Expand AR Capabilities

Fresh off the back of its most recent earnings report, which showed strong growth in both users and revenue, Snapchat is now looking to maximize its investment in the next stage of interactivity, by acquiring 3D mapping platform Pixel8Earth, which

The Wait is Over: Apple’s i0S 14.5 Update Is Here
The Wait is Over: Apple’s i0S 14.5 Update Is Here

iOS 14.5 is Finally Here and This is What You Need to Know for Facebook We knew this day would come, but until now, did not have a firm grasp of exactly when.  Directly following Apple’s 2021 Event, it was