The B2 Blog

Looking for ways to optimize your TikTok marketing approach? The platform continues to see high engagement and download rates, and with the holiday shopping season fast approaching (Christmas is now 115 days away), a rising number of brands are now

What’s working on Twitter right now, and what are the best ways to maximize your tweets to help boost your branding and sales efforts? The platform is going through a period of change, with the addition of new features like

TikTok is looking to help facilitate more brand/influencer partnerships by making its Creator Marketplace API available to outside developers, which will enable a range of third-party companies to integrate TikTok’s creator listings into their platforms. TikTok first launched its Creator

Types of SEO No matter how long you’ve been working in search engine optimization, or SEO, there’s always room to refresh your knowledge about all the different types of SEO out there. Learning these different types of SEO will help

Most new products fail—we’ve all heard that. But the better you prepare your product and yourself for the product launch, the better your chances of escaping that disheartening statistic. The go-to-market strategy is the method to give yourself the green light

Do you ever find yourself lost among the jargon when you’re trying to research a new marketing update, or trying to stay on top of the latest metrics to track, in order to measure your brand performance? Marketers love an

TikTok is the social platform of the moment, with its never-ending stream of light-hearted video clips providing entertainment for an increasing amount of users around the world, with the app continually leading the download charts and rising to become a

The world was rushed into a society-level digital transformation in 2020, with more people purchasing goods and services online than ever before. This has given businesses tremendous opportunities to connect to a growing online customer base. But at the very

It may have lost some of its buzz, and it may seem like Twitter’s Spaces has now superseded its offering in many ways. But Clubhouse is still rising, not as fast as it had been back in January, but it

Amid the rising discussion around newer audio social tools, and Twitter Spaces specifically, it seems, in many respects, like Clubhouse is now taking a back seat. The much-hyped app hit download peaks earlier in the year, but has now simmered