The B2 Blog

Instagram has launched a new campaign in the UK designed to highlight Black talent, and empower leaders in the UK Black community to inspire the next generation of users. Called ‘Black Perspectives’, the program ‘aims to challenge the status quo

They may not be fully-enabled AR glasses, and they may not have become the next ‘must-have’ tech gadget just yet. But obviously, Meta is seeing positive response to its Ray-Ban Stories sunglasses collaboration, because today, the company has announced that

Meta’s looking to make Spain a key growth hub within the Metaverse shift, with the announcement of a new, 2,000 staff ‘Meta Lab’ in Madrid, where it will explore new ways for Europeans to connect with each other in the

Snapchat’s adding another way for marketers to utilize its AR Landmarks feature, with a new Custom Landmarkers option in Lens Studio that will enable anyone to create a location-locked AR experience. As explained by Snap: “In 2019, we started with

Google has put deadlines in place for all users to switch to Google Analytics 4: As of July 1, 2023, all standard Universal Analytics properties will no longer collect data Properties with GA360 enabled, will continue to collect data through

Consumers want brands to take concrete measures addressing Russia’s invasion of Ukraine, a reflection of growing public awareness of the influence companies wield over major global events and widespread concern over the conflict. Despite these expectations, marketers should not rush