LinkedIn Launches ‘Document Ads’, Offline Conversion Data Integration and More
LinkedIn Launches ‘Document Ads’, Offline Conversion Data Integration and More

LinkedIn has announced some new ad tools to help you maximize your LinkedIn campaigns, including Document Ads, offline conversion data integration, and a new Media Library for storing and sourcing ad content. First off, on Document Ads – as it

These Are The Highest Paid TikTokers
These Are The Highest Paid TikTokers

Tied at #5: Avani Gregg – Earns $4.75M Follower count: 39.4M Avani rose to TikTok fame through a series of lip-sync videos wearing elaborate clown makeup.  From there the beauty connoisseur amassed 39.4M strong through her sense of style and

Elon Musk Raises More Questions About Twitter's Approach, Which Could Lead to a Big Shake-Up
Twitter Faces Advertiser Boycott Due to Failures to Police Child Abuse Material

Twitter’s no good, very bad year continues, with the company this week being forced to inform some advertisers that their ads had been displayed in the app alongside tweets soliciting child pornography and other abuse material. As reported by Reuters:

How to Use TikTok Influencer Marketing to Reach New Audiences and Drive Sales
How to Use TikTok Influencer Marketing to Reach New Audiences and Drive Sales

How to Execute a Successful Influencer Marketing Campaign on TikTok  Here are our four top tips for success: Give TikTok Influencers Creative Control Be Experimental and Take Risks Build Long-term Relationships Set Clear Expectations Tip #1: Give TikTok Influencers Creative