Meta Announces 'Recurring Notifications' for Business Messaging, a Significant Shift in its Platform Approach
Meta Announces ‘Recurring Notifications’ for Business Messaging, a Significant Shift in its Platform Approach

This is an unusual switch up in Meta’s business messaging rules. This week, at its first-ever ‘Conversations’ messaging conference, Meta announced ‘Recurring Notifications’ on its Messenger Platform, which will enable businesses to send ‘proactive, automated messages, to people who have

Branded Search vs. Non-Branded Search: What's the Difference?
Branded Search vs. Non-Branded Search: What’s the Difference?

Most SEO advice talks about optimizing for keywords that don’t mention your brand because that is how you can attract complete strangers to your business. But what about search queries that do mention your brand? In other words, what about attracting

Meta Adds Updated Congressional District Data to Location Targeting Options for Ads
Meta Adds Updated Congressional District Data to Location Targeting Options for Ads

Meta has announced an update to its US location targeting options for ads, with US congressional districts, as defined by the 2020 census, to be added as additional geo-targeting options. As explained by Meta: “Starting May 19, 2022, an additional

What is Search Intent? | Seer Interactive
What is Search Intent? | Seer Interactive

Search intent (otherwise known as user intent, audience intent, or query intent) is the purpose of a person’s search. It is the intent behind or reason they typed specific terms into a search engine. When people type something into a