How to Use & Reduce Customer Acquisition Cost (CAC)
How to Use & Reduce Customer Acquisition Cost (CAC)

Customer acquisition cost (CAC) is the average amount of money you spend to acquire a single customer. You calculate CAC by dividing customer acquisition expenses by the number of acquired customers. So if you got ten new customers from $1,000

Social media optimisation strategies - 7 practical tips to optimise social media
Social media optimisation strategies – 7 practical tips to optimise social media

Optimisation is one of my favorite words and it’s definitely not used enough in the digital marketing industry. We like the new shiny objects like ‘Clubhouse’ and we’re very quick to jump onto something new. But what about optimising what

Snapchat Shares New User Data on the Growing Excitement Around the Re-Opening of Movie Cinemas
Snapchat Shares New User Data on the Growing Excitement Around the Re-Opening of Movie Cinemas

With the vaccine roll-out now well underway, and in-person events gradually returning, Snapchat has today released some new data insights on the key social activity that Snapchatters are looking forward to the most in a post-pandemic environment – heading to