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September 30, 2019

The use of a wrong and inappropriate color combination can spoil the overall impression of a website. It reduces the number of targeted customers for a company. It is not hard to hire a professional Web design company and get a high standard website designed. Some web designers use the wrong color at the wrong places. This diverts the attention of the online customers and they are less likely to place an order. For instance, if a diverse range of colors is used for headline and sub headline, the user may get irritated. A high standard web designer uses dark blue or black for the main heading and light blue or gray for the sub heading. In addition to that, black text on a light background is the best color combination to attain customer attention.

White text is most visible on a black background as both the colors are opposite in terms of shades. If this color combination is used, the audience is most likely to read what you want them to. A particular part of the content may be highly important in a web page. If you want the audience to read, highlight it with a bright color or bold the font. A high standard Web design company uses the same strategy in most of its websites. You should remember that the audience would only pay attention to a particular piece of content if it appears different from the rest of the content.

If you want your visitor to click a hyperlink and navigate to the desired page, use a catchy color for the font. Apart from that, use blinking effect. The audience will notice the text immediately and click on it. There are several Web design companies which create websites according to the requirements of the customer. If you want people to visit your web page and place orders regularly, you need to use the right colors and font styles. Sharp colors are very irritating. For the body of the web page, 12 is the most acceptable text size. In addition to that, Times New Roman is the most acceptable text style. If the right color scheme and text style is not used, the number of visitors and conversion decreases irrespective of how good the content is. Some web designers use large size fonts to get the attention of the users. This looks amateur and creates a negative impact on the visitors.



September 27, 2019

Social Media is an important platform for marketing of any size of the business in today's digital era. The question "Why should we use social media for our business" quickly shifted to "How should we use social media for our business". Whether your business is 24 hours old or 24 years old, creating an online presence is very important. Marketing yourself well on social media needs a very strong strategy and there comes the real challenge. First of all, let me explain what exactly strategy is. It is a well planned tactical strategy to define the main aim of your social media presence, your goals and to set parameters deciding what to achieve and how to achieve. Today we will learn how you should plan your social media strategy in few simple steps:

Set your Objectives & Goals

First of all you need to specify your goals and objectives. What exactly do you aim for? Do you want brand awareness, customer engagement or you want conversions? There are different strategies for different goals. Decide what you want from your audience. If you want brand awareness then you have to focus on attracting more and more unique visitors to your website. If you aim for customer engagement then your focus should be getting more comments & likes on your social media posts. Keep your goals clear in your mind before planning your strategy. The major goal ideas are basically:

  1. Brand Awareness
  2. Customer Engagement
  3. Lead Generation
  4. Generate Revenue
  5. Grow Signups, newsletters, subscriptions
  6. Build a Community
  7. More Traffic to your Website
  8. Increase Press Mentions

Audit your current Social Presence

Before you start with your plan; start with auditing yourself where your social presence stands currently. Keep the following points in mind:

  1. Check which media you are currently active on
  2. Decide if it is the best social media as per your business goals. Not all social media works for all kind of businesses.
  3. Keep a note of your current followers count.
  4. Compare your profile with your competitors' profile and see what all changes you need to implement.

Find your Ideal Customer

You really need to be specific with this part. Imagine you are doing your marketing with all the planning, consistency and dedication but if the audience that you are targeting is not your potential customers then there is no point of all that hard work. Even the best business marketing strategies fail if you are targeting the wrong audience. You need to find out your buyer persona from the population and target them to make your strategies work and ultimately achieve your goals.

Keep an eye on your Competitors

It is very important to be well aware with your competitors. Your competitors can tell you a lot about what strategies to pick and what all to do, after all they are targeting the same customers as you are. You can learn a lot from their successes and mistakes and implement them while planning your strategies. Pick some of your top competitors, check their social media pages and get an idea about the posts that are getting more engagements and research them.

Plan Your Content

It is very important to have an attractive and engaging content in order to drive audience's attention. If the content that you are posting on your social media is not engaging enough then you may not drive enough attention and you may even lose your current followers. You need to deliver fresh and engaging content consistently to get more visibility from new visitors and retain existing followers.

The different types of contents that you can share are:

  1. Blog Posts
  2. Videos
  3. Images
  4. Infographics
  5. Company News
  6. News
  7. eBooks

Invest in a Tool

When Focussing on social media, investing in a good social media management tool is very important. The main feature and benefit of such tool is that it lets you schedule posts for future so you never miss your deadline and you can schedule post as per your content calendar. Some of the tools are HootSuite, Sprout Social, Buffer, Social Oomph etc.

Track, Analyze & Optimize

Now when you have planned everything then comes the step where you need to measure whether the efforts that you are putting is paying off. It is time to track, analyze and implement necessary changes as required. Marketing is solely based on trial & error. You need to keep on optimizing your measures to improve your chances of success.



September 24, 2019

Companies from Fortune 500-size to startups use mobile applications to target customers, streamline their processes, provide a service or, increasingly, as the backbone of their entire business. While there is currently a strong push for mobile-first (or even mobile-only) within the business ecosystem, there are a few things to consider before hiring the developer or writing the check.

Here are five things to consider before kicking off a mobile app project:

Identify your users: Is this app internally-facing or external (meaning customers will see it)? Who are the people using the app and what are the demographics? Who will serve as the admin who can add / delete users and data? Without drilling closely into this question, you might waste money building for whom you think is your user and not who your real target audience is. Don't fall victim to this – early in the brainstorm process, get all key stakeholders in a room for a discovery workshop to hash out requirements and agree on direction.

Research your competition: If you are moving into a crowded space, building a matrix of your competitors can be very helpful in building an app of your own. Identify what you like and don't like about their applications – and why. Read their customer reviews and find out how users feel about the apps and what they are lacking. Then, see if that is something you can capitalize on.

What problem does my app solve? Maybe you are building an extension of your e-commerce website onto a mobile platform. Perhaps you want to take advantage of the features a phone provides like location, push notifications, and onsite photos in a new way. But beware – if your app isn't going to enhance your existing business or present a unique interaction with users, really take some time to consider the money and time you are about to spend.

Native or Hybrid? For fast proof-of-concepts or simple data entry applications, a hybrid platform like Phonegap or Ionic might be the right choice. This option lets a development team save time by writing only one codebase that works for both iOS and Android. However, if you're envisioning a more complex app, consider spending the extra time for native development, meaning a different build for the different operating systems of iOS and Android. This allows the app to utilize the latest features of a native-only experience, such as Apple Pay, rich push notifications, Android Pay and TouchID. These all let the developer and client utilize the innovation happening in our pockets and purses. Furthermore, in general, native apps see better mobile behavior and research shows are more accepted by users. However, the cost and time to market difference may be worth a discussion.

Plan for post launch: Okay, you have a great idea and the plan is in place. What happens after you launch? How will you gather and respond user feedback? Who will make changes for incremental releases – the original build team or someone in-house? And realize that mobile phones change often, with new functionality added every few months. An app is different in that, unlike a website, you can't make changes on the fly. Setting a plan with a release schedule to add features, make changes and continually provide a reason for users to open the app will help you be successful once you release your new mobile baby to the wild.



September 21, 2019

Magento modules are a helpful addition to the crew of any online shop. Jobs that have been done manually for years are easier to accomplish nowadays, provided you go to a modules development team that can deliver the goods. Here are some of the advantages and areas where work can be automated to see higher sales and faster turnover.

Affiliate groups and programs have become really popular in modern business, and Magento has a special module to help online store owners manage it properly. It's called Affiliate Pro 3 and is a marketing tool for online enterprises that support affiliate groups. Used, regularly and efficiently, it can bring more sales.

Giving customers points for purchases is a proven method to create a dedicated customer base. Magento offers a Rewards Point Pro module that is aimed at attracting more customers by helping online store managers easily assign points for every purchase. The flexible mechanism of points awarding is easy to use and can help owners save time.

These are just a few examples of these open-source modules that can drastically change the way an online store runs. So with the effective Magento modules development the opportunities to automate the work are really endless and you can see very well how time and money can be saved with customized solutions for each business. Usually modules are built to help owners and managers with monotonous tasks that used to take hours or even days to do manually. Such tasks may include awarding free gifts, checkout procedures, updating news sections, changing prices, putting products up for sale, changing images of products, updating descriptions and so on. Because online stores rely on descriptions and images for making the customer click the checkout button, those are especially important, and platform modules development should be moving in the direction of simplifying all the actions connected with such important aspects of each online shop. For example, if you know that your products need a number of pictures to showcase the item from different angles, zoom in easily, show a demonstration of the product in a video, on a catwalk or in 360 view, it is best to build a module to easily upload such pictures and make the life of your managers easier.

Content management is becoming more important for making your site truly stand out. With Easy Banner 4 you can attract more visitors with colorful banners and change your content easily. These are products that already exist, and in order to stay afloat you need to invest into development of customized solutions that are one-of-a-kind.

There are plenty of opportunities nowadays to make business automated if you follow the advice of professionals and invest into Magento modules development with a difference.



September 18, 2019

Customizing WordPress RSS Feed is very easy if you know how HTML works, but most WordPress Users don't know how to change codes specially in modifying the default RSS feed Widget. Majority of Blog Owners who are using this default available widget are syndicating Contents from the other source URL to there Sidebar in the form of News Flash or Updates from the Original Site. The main problem regarding the default WordPress widget, when you click the feed, you are redirected to the feed URL instead of having an option to open the link to a new window and having also the option to vary the link into a "no follow" attribute.

To Fix these Problem without knowing how to program. Check the Better RSS Widget Plug-in.

Download their Developers Plugin at this Page http://wordpress.org/extend/plugins/better-rss-widget/ .

Unlike the Default RSS Feed Sidebar, the Better WordPress RSS Sidebar Plug-in has the functionality of adding "no follow" to outbound links and the ability to open target links to a new window which gives you the benefit of total control over your links, but not only that, you may choose where to display the Feed and Cache Setting is not a Problem.

There are Plug ins that are more flexible than this one but I still prefer the simplicity of this tool.

There you have it, it's a simple way how to customize WordPress RSS Sidebar Display using the "Better RSS Feed Widget" Free WordPress plug-in. I hope this simple article solves your problem.



September 18, 2019

Imagine a technology where there is no Search Engine Optimization, the work would have been so tough We all talk about SEO and in the present era it is the next big thing with an extra edge but the point is what exactly does it mean? So, let us start to take a brief view of the meaning, its significance as well as advantages and limitations.

The meaning of SEO

It is said that all the companies or individuals who have their own websites, blogs or even an online retail or merchandise can easily benefit from this practice as it helps the business to expand and even complies with the business aims and policies.

Search engine optimization also referred as (SEO) is the procedure by which a website can be optimized for it to accomplish better under spontaneous search parameters. IT even sorts the keywords greatly which are highly accountable for the website to get more noticed and famous and even leads to a greater number of visitors who would view the website.

Briefly, it is a set of commands which a website or an individual blogger follows that helps in optimization for the search engines as well as boost their ratings. Thus also making the websites more quality focussed, user friendly and quick and with smooth steering.

Importance

• It widely helps in the social marketing and promotion of the websites or the blogs.

• It even helps in the smooth functioning of the website, blog or online retail or merchandise.

• It puts the company, blog or online store ahead of the competitors

• Good search and optimization methods enhances the experience of the users.

• It is cost effective than other techniques present in the market.

Benefits

• It gives stable and constant results.

• It can retrieve any data that has been used.

• It helps in enhancing the business to greater heights.

• It offers better a Rate of Interest

• The visibility increases, thus boosting sales.

• The brand gets a uniqueness from the other competitors in the market.

• It helps in winning the trust of the consumers or the users

Limitations

• The biggest disadvantage is that results lack time.

• Even the rate of Interest shows after some time

• In order to be able to stand with the competitors, a heavy investment has to be made.

After having a look at the above heads it can be concluded that SEO is undoubtedly the smartest move of the present era, a long term benefit as it boosts the sales and leads yet it has its own limitations but yet the most famous and in trend for the companies, bloggers and other online options.



September 15, 2019

In website design it is important to utilize all tools at your disposal effectively. One of the most useful parts of web design is the design of a good css page. Cascading style sheets are a critical part of any good web design and can provide the backbone for a great website. There are a variety of ways in which they can be utilized to assist in good web design.

The beauty of css is in its simplicity. It provides the platform to really tidy up your website with minimum effort. Furthermore it is extremely easy to learn.

Basic Visual Aspects

Without it the process of organizing and designing the layout of multiple pages would be a slow and arduous process. It allows the developer to apply a set of standards to a set of web pages simply by linking to the css file in the head of each HTML page. This can be applied to the body, background, font, paragraph elements, etc. Through this, the developer can make changes to the sites theme and appearance simply by making changes once in the style sheet page.

Easy Maintenance

Another obvious benefit is that well constructed css makes for easy website maintenance. Unless an issue is restricted to only one page then it can probably be dealt with via the css. As a result there is far less time scrawling through multiple pages for a problem. Furthermore if someone other than the author is altering the site then it is far easier to get to grips with the site design through this.

Inline and External CSS

CSS is also not limited simply to a single externally linked page. In most websites this page controls the priority page formatting, but there are options to apply it differently. It is sometimes the case that one particular page may require a different set of standards from the others. Usefully css can be applied 'inline'. That is to say that it can be set up only to apply one page, a section of a page or even just a single page element. It's that versatile.

Advanced CSS

Clearly css will remain critical to website design and is a big part of promoting a website within SEO UK. In the not too distant future it looks very much like css will see further improvements.

Some developers are looking into object orientated css while browsers are quickly trying to adapt to new functionality which will be available in css3 such as transform and animation properties.



September 12, 2019

Many website development practitioners argue that web design is a must for a business. But not just any old website will do. Ten years ago any kind of web presence was better than no website at all because if your competitors had one and you didn't then you were at a competitive disadvantage. However, nowadays what counts is a working website – a web presence that works for your business. The standards of web design have risen and so have the average business decision maker's expectations of what their web developer will produce for them.

There is very little point in just settling for an average online presence. Take the city of Sheffield as an example of what the local businesses there have come to expect from their websites. They need:

  • good aesthetics
  • a user friendly design
  • quick loading
  • no broken links
  • is clear and concise
  • ranks well in the major search engines
  • is scalable as their business grow
  • links to social media networking sites
  • a company blog
  • a logo that appeals to their target market, and most of all;
  • a website that will work for their business and improve it's profitability.

Why choose web design in Sheffield has an example. Well, the city is based in an area of ​​South Yorkshire that demands value for money and, especially in a tough economic climate, the local businesses there are being very careful about how they use their working capital. Therefore, they are likely to spend their own time doing lots of research into what makes a website work and what is needed. They don't just want a website anymore. Instead they want a website that does this, this, this and that. Additionally, they would rather use a credible, local web design company to provide them with that service because this decreases the perceived risk.



September 9, 2019

Social media is a very new aspect of our businesses that has taken over significant parts of not only our marketing plans but also our personal lives.

Major platforms battle for prominence and significance by adjusting their business models to provide better returns for their shareholders while intending to improve the user experience.

As these systems develop, how you use these platforms for your business must change as well.

Social Media ROI

While certain trends are consistent, subtle variables at play can become game changers. Recently Facebook has announced adjustments to its news feed and if that matters to your social media marketing then you will need to account for that change.

For that platform brands and businesses will now have an even harder time connecting to users with no previous demonstrated connection to the company trying to reach them.

When Facebook originally started it was a free-for-all and at that point everyone marketing online pounced. But year after year it became harder and harder to reach any users organically through their feed.

Now even the paid reach will be more restricted making it even harder to drive traffic from posts to your business's page or website.

If you measure the ROI of your social media efforts with an emphasis just on the Facebook platform then you may be alarmed when you see the stats start to change.

So how do you measure the return on your investment in social media?

According to Buffer, most measure by analyzing engagement with lead generation being second place and a sale being third.

As we all know measuring a conversion can be very simple or very complex but for most small businesses, it's the former and amounts to 'did they buy from us?' or 'did they contact us?

Moving forward the value of a lead may take precedence over engagement as platforms make it easier to qualify where the lead came from and how the user started in one place (social media) and wound up in another (your website).

Video Marketing

Another aspect that continues to attempt to move into a more prevalent spot is video marketing.

In 2016 and 2017 many predictions were made about video becoming more and more relevant to businesses. Many companies have started, and some closed, whose sole offerings were pre-made videos that could be updated for a business or brand to use.

The market hasn't shown that businesses are warming to that and many small businesses simply shy away from the cost, effort, and risks associated with trying to produce professional quality video with a small budget.

It's not impossible to do but it can go badly very easily. As a result, video marketing is still struggling to lure companies in. Though in Buffer's same analysis, the users they polled stated they are interested in doing more video this year.

What Should Your Business Do?

If you're planning on adapting to trends, then two things genuinely stand out. While there is no shortage of opinions, most self-appointed experts or gurus are guilty of self promoting while hoping their particular specialty will become more relevant.

Ask a video marketer and they'll tell you it's all video and YouTube. Ask a Facebook ads specialist and they'll tell you it's all about Facebook ads now.

The truth is the only two big stand outs that have shown they're providing better results are Instagram (and Instagram stories specifically) and LinkedIn ads. Instagram's user base has grown dramatically and LinkedIn will soon be offering video ads leading to increased relevance for both.

You may have a budget already set for your social media spending, but remember those are never fixed. Adjust and try attributing more to different platforms to gauge how effective it is for your business.

While it may seem laborious it's really not that hard to take an afternoon to read up on any recent changes and adjust your spending accordingly.

If you find yourself too busy to bother or hung up by the complexity, it's good to reach out to social media experts.

They can work with your SEO consultant, or if you don't have one, they may have a recommendation in making your social media work for you to avoid just pumping out content for the sake of having it and hoping it will do something for you .

Make 2018 the year you really pay attention to your social media because more and more of your competitors are.

Getting ahead of them requires adapting to change rather than resisting. Once you do you'll see much better results from your online marketing.

If you are brand new to using social media for your business and are ready to start but not sure where or how then please sign up for our Social Media Membership Program. It's a cost effective and easy way to work with industry professionals while you study the ins and outs of social media, video, and online marketing.



September 6, 2019

Business runs on how you think and directs it. Today's development has put businesses into stiff competition. Of one wants to survive in this competitive market one has to stand out of the crowd and provide others the opportunity to know what and how their company differs from others. With more of internet usage among the people, the method of advertising has also undergone significant changes. More and more people are available online spending more time on the social media. Companies are taking this opportunity to advertise their companies online. Some companies are also developing separate apps for themselves so that they can reach the customers individually. If you are having a startup developing such an app will be beneficial for you. The advantages are as follows:

Providing One To One Service

With the apps, you will be able to directly interact with your potential customers. You will know what they search for and how often they visit the app. According to their preferences, you can send special offers to them to interest them in purchasing a particular thing. This will grow more traffic in the app.

Growing Brand Awareness

Startup companies need more awareness than bigger companies. Apps can be one way to make the customer aware of the existence of such company that offers them necessary items. User-friendly and fast loading apps let the visitors stay on the app and find their needs. You are sure to find lesser bounce rates. Not forgetting that you will reach more number of audiences.

Staying Ahead Of the Race

Developing an app your business will be ahead of the competitive market. Mostly the startups do not think of developing apps. But if you believe it that let us tell you that mobile app development is cost effective. You would not have to bother about the costs because it will be in your budget they will bring you much profit in the long run.

Not all apps developed become popular among the people. In order to make it appealing to the customers you have to make it user-friendly, easy to navigate and something that the visitors will find the worthy to revisit. Make sure you develop such a mobile app with the help of expert developers that will grab more customer attention. Mobile App development is a marketing strategy that in fact, every business should adopt for its effectiveness. It has a greater hand in making a business successful.