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August 31, 2019

Instead of telling you just how easy it is to install WordPress into your site, I'll go over the steps to install it and let you decide for yourself. Depending on your host, your steps may vary slightly, but these steps are valid for most major webhosts.

Without further ado, here are the steps to install WordPress into your webhosting account with cPanel and Fantastico:

  1. Log into your cPanel
  2. Go to the section called "Fantastico"
  3. Under Fantastico, find the link to WordPress
  4. Follow the onscreen instructions for WordPress
  5. Give WP its own directory
  6. After the installation completes, log into the admin panel and you're good to go

In case you're wondering about the requirements that your hosting account needs to meet, here they are:

  1. You need to have access to create MySQL databases. Without getting down and dirty into definitions, MySQL is the database system that WordPress needs on the back end in order to work.
  2. You need php. Php is a web programming language that acts as the front end that lets your web browser (Internet Explorer, Firefox, Safari, etc.) interact with the MySQL backend that WordPress stores the data on.
  3. Your hosting, should run on linux. This is the operating system of the host computer that WordPress lives on. It doesn't matter if your home / office computer is a Mac, a PC, or a Linux computer. You will be able to "talk" to your WordPress site through your web browser.
  4. I suggest looking for a host that provides you with cPanel. Why? Because cPanel offers you the ability to install WordPress with a few clicks and a minimum of typing even if Fantastico is not installed by your host.
  5. If you don't have cPanel, you may need to ask your hosting provider to install WordPress for you.
  6. You can manually install WordPress, but it's not really necessary and beyond the scope of this article.

Those are the requirements for WordPress. Think of these requirements as the equivalent requirements of "your car needs gas to run and air in the tires" if you're going to drive somewhere.



August 28, 2019

When we talk about search engine optimization, everyone is talking about optimizing for Google. Yes, Google may have the majority market share when it comes to search engines war, but we should not forget that Yahoo can deliver targeted traffic to your website too. Although Yahoo does not send as much as traffic as Google does, it is still worth optimizing your website for Yahoo.

Now, let me share with you a few tips to optimize your website for Yahoo:

1. On-page factors. To rank well on Yahoo, on-page optimization is very important. You must use your primary keywords in the Title and Meta tags. Conduct a detailed keyword research to identify the main theme of your website. Then choose the primary keywords and place them at the right places on your site to score well with Yahoo.

2. Search engine friendly URLs. Don't use fanciful naming conventions for your page. Keep your URLs simple and try to include your primary keywords inside your URLs. Every word in your URLs should be separated by a hyphen.

3. Clear linking structure. Yahoo pays a lot of attention to the internal structure of your website. If your pages and links are disorganized, you will find it hard to rank well on Yahoo. So try to adopt a hierarchical structure and includes a sitemap to allow Yahoo robots to crawl your pages easily.

4. Use primary keywords as the anchor text for your internal links. As Yahoo pays more attention to the internal structure of your site, this will help you score more points with Yahoo.

5. Good copywriting. When it comes to SEO, content is king. You should not write in a way just for search engines to read. Write naturally for both human and search engines. If you can churn out unique and quality content, Yahoo will definitely reward your site with good rankings. This applies to Google optimization too.

6. Build inbound links. Getting links to point back to your site is a universal SEO tactic to rank your site high on any search engines. When your site has many back links, it means that your site is popular and important. This will make search engines notice you and reward your site with good rankings. Some effective ways to build inbound links are: article submission, press release, social book marking, blogging, commenting on other people blogs, participating in forums and many more.

Optimizing your website for Yahoo is important and you should not neglect it. Spending time to optimize for Yahoo will definitely bring you rewards in the near future.



August 25, 2019

When it comes to your website, design matters. You want a site that will catch the attention of viewers, but a really good site does much more than that. You can have all the flash and dash in the world but if your website isn't easy to navigate or leaves the viewer wondering about anything, it has failed. The key to making all components work is to hire an experienced web designer . Easier said than done? Check out our tips on hiring a web design company for your business or organization.

Know What to Look For

You may think they're all the same but there are a few key differences between web designers, web developers and Internet marketers. Web designers are experts at determining layout, graphics, text and navigation of the site, responsible for creating graphics, colors and fonts, says Forbes Online. Website developers pick up from there and write the code to actually implement all those components. Internet marketers focus on boosting traffic to the site through practices like SEO. However, these days, no one can take such a singular approach; therefore, oftentimes professionals in this realm will handle all of the above phases as one unit.

Reputation

Word-of-mouth is one of the best ways to find a web designer. In fact, Forbes says this is the single best way to ensure a good match: getting a recommendation from someone you know in the business. Why? The designer will have more incentive to do an amazing job, knowing he comes highly recommended by a friend or colleague. That accountability can spur the professional on, as he is aware you're in contact with his clients. On your end, you get greater confidence in the designer's ability to handle the task because he comes with glowing reviews from a trusted source.

Portfolio

Of course, this doesn't mean you don't have to go through all the other items on your check list. Always check out a potential web designer's portfolio . This is a collection of website designs the professional has created in the past, and consequently, this is where you'll know at once if a designer is right for you. If your styles match up, then move on to the next steps in your search.

Proposal

It's smart to get a written statement of work or proposal that outlines the entire process, from budget and timeline of project to the minutiae of what will go into your website. This document will outline exactly what the web designer will build so that everyone is on the same page from the get-go. It will include the objective of your website, number of pages, custom headers, image rotations, custom forms, image gallery's; anything that will on the website from brochures and e-commerce tools to sign ups and selling tools.

Research

In your quest for the best designer, you can never do enough research. If you've narrowed down your search to one designer, don't stop there. Research their competitors so you can visually illustrate examples of your likes and dislikes. Once you've hit all these steps, you can be confident you're choosing the right web designer for your business.



August 22, 2019

Website trends have always kept changing depending on user's feedback, SEO and coding methods. 2016 has been great for website design with people trying to come up with unique ideas. Here we run down few promising trends that we predict for the coming year:

  • Visual appeal with flat design

Flat design has gained popularity in 2016 and will become even more popular in 2017. In flat design the sections are arranged next to each other neatly which makes the website easy to interact with. Clean appearance which has been liked by users visually will be a major focus. Simplicity will be the key to make the website visually appealing.

  • Responsive design everywhere

Knowing the benefits of responsive websites, developers have embraced this change more since past 2 years. There will be hardly any websites that will be non-responsive. The design approach will always have mobile view in mind. UI patterns will be created such that they are not very difficult to align them in responsive view. User's journey will be the prime focus for desktop, smartphones and tablets.

  • Video banner

I am personally not a fan of auto play videos on websites but video backgrounds are gaining immense popularity since few months. Having video slider along with image slider is a versatile marketing trend which will rise in 2017. Users are liking the idea of ​​instantly watching the video to gain information about the company.

  • Less use of stock photos

Its high time to change the same old idea of ​​stuffing stock photos in the site. Some photos are so common that they are seen on many other websites also. Customers will be more picky about having unique images for their brand. People are tired of seeing typical bespoke stock images and hence original custom photos will be welcomed.

  • Bold typography and colors

We have seen rich colors being quite a rage in 2016 which is a nice stereotype break from the typical web standard colors. The trend has finally changed. Brands will make efforts to look unique and showcase clearly who they are. We will have more bold choice of typography too. The typography will be make statements, clear and sharper. We will see big hero image with a beautiful big typography with nice animations and layers in the text.

  • Less full parallax websites

We have seen a lot of parallax website in past 2-3 years. This trend is about to vanish because of its side effects with SEO. Parallax websites are usually long one page websites which do not generate URLs separately for inner pages and hence are not crawled by search engines. Also the use of heavy script reduces the speed of the site and mobile view is not so good either. Parallax is not going anywhere. Rather it will be used smartly for certain sections of the site for that excellent Visual treat.

With the above trends, 2017 seems to be a great year ahead for interesting website concepts to come into market. Creative thinkers are likely to experiment more and build fresh looking websites.



August 19, 2019

As I drove through town earlier I saw a sign for a local monogram shop and a banner that said "Find us on Facebook". Although I do not know the owners I was very proud of them (and I might add I am a fan of their page on Facebook).

That really made me start thinking about the retail industry and social media – How can a local retail store or local service provider find success with social media?

I must say I have several friends that own retail stores and can't seem to wrap their minds around how beneficial social media can be for them.

It seems to me that the problem is that as a retail business owner you are focused on closing the sale when someone walks into your store. Building a relationship with that person to get them to buy later is a secondary issue. Not that this is bad, this is the way it has been done for a very long time. I know, I was raised in my grandfathers grocery store.

Can a retail store make sales on social media? Yes, but that should not be the main focus. Before I go on you may be wondering how a retail store can make a sale on social media – you could have a products page on your Facebook Fan Page which displays items and has an order now button, you could tweet about new items and include a link to your website where they can order, you could post videos to YouTube of your products with your website address at the bottom of the screen.
On Social Media Making The Sale is Not The Main Objective

It is important to understand that people (your potential customers) do not join social media sites to spend money. They are there to reconnect with old friends and family, make new friends, research products and get recommendations from their friends and family.

They are not there to be sold and they will quickly block you or delete you if they feel like that is your main objective.

So knowing this, how can a retail business benefit?

You must focus on building a relationship! People need to know you, then they start to like you, then hopefully they will start to trust you and at that point, once they trust you, they will buy from you. They are then referred to as qualified buyers. They have already made up their mind that you are a good person for them to do business with.

Top 3 things to do or not do with social media!

1. Add value to their life – You can do this by sharing valuable information. Not just about your products or services but about things related to your industry. Let's say for example that you own that monogram shop I was talking about – maybe you can find articles or videos about babies or weddings or back to school that would add value to your potential customers life. Not necessarily about monogramming but if it was that would be helpful.

2. Use social media to build your leading authority (expert) status – People prefer to buy from those they think are experts in their field. How can you do this?

  • You could blog and post your blog entries on Twitter, Facebook, LinkedIn and any of the many other sites.
  • You could make videos and post them to YouTube and then to all the other sites.
  • You could write a short book or ebook about your industry.

3. Don't try to sell to them – do things to move your relationship off of the social media sites to sell.

  • Offer them something for free to opt-in to your email list. Yes retail stores should have a mailing list.
  • Post your blog entries so that they will visit your website and once there check out your products and services.
  • Create contests or challenges to get them involved with you off of the social media sites.

Social media sites offer you, as the retail business owner, the ability to expand globally. The number of people on them at any one time is staggering. Do yourself a favor and pay attention to what is going on in the world of social media.



August 16, 2019

Mobile phones are no longer only a communication device; they have emerged to be complete fun and entertainment device with inbuilt games, music, camera etc. Mobile game development is no longer a niche and restricted territory. Each day, mobile game developers are churning out ever interesting and interactive applications. Be it iPhone games or for other handsets, these entertainment apps have come a long way since the first game Snake made its debut in the 1997. With increase in the processing capabilities of mobile phone, mobile gaming has grown leaps and bounds.

One of the emerging trends in the mobile industry is the java games. These days, such apps are being released with multiplayer options with some going 3D, which is being touted as the benchmark of future games. Mobile gaming has thus become a multi-billion dollar industry. Gone are those days when mobile gaming meant a few fun apps installed in the handset.

Some of the corporate houses use these games for promotional activities. They outsource their custom development projects to offshore development centers that develop promotional games. Game developers add heavy 'call to action' factor in these games, which increases the revenue, and brand value of these corporates. One of the key advantages of outsourcing is low cost of development owing to tremendous competition in the market.

Popular Mobile Game Development Tools

UNITY – Unity is an integrated authoring tool for creating 3D video games or other interactive content such as architectural visualizations or real-time 3D animations. It can be used for the iPhone games as well as other platforms such as Google Android.

Cocos2D – It is an open source 2D framework being widely used in mobile game development. There are two versions, one written in Python and one written in Objective C targeting iOS. The API comes integrated with Box2D and Chipmunk game engines

Maya – A favorite with developers around the world. Originally used for films, television and PC games it has made inroads into the mobile gaming industry as well. This platform is known for generating awesome 3D assets for games.

Blender Game Engine – This is an open-source comprehensive 3D production suite, used for making real-time interactive content. It has been written from scratch in C ++ as a mostly independent component, and includes support for features such as Python scripting and OpenAL 3D sound. It can be used to create online puzzles.

Flash Lite – Flash Lite allows users to view multimedia content. It is nothing but a lighter version of Flash mainly targets mobile devices with heavy graphic processing capabilities. Flash games can be made compatible for the mobile platform using Flash Lite.

When your requirement is of the classiest mobile games, the industry has ever seen, you have got to visit http://www.evontech.com/mobile-development.html .



August 13, 2019

The last thing that shoppers want, especially when they're cramming for last-minute presents during the holiday season, is an excruciating checkout process.

Nothing can be more frustrating than having to fill out a form which they have previously supplied with their payment information and shipping addresses. To many people, it's just pointless to waste their time on a repetitive task which a store owner obviously has to find a solution to.

Thanks to Amazon whose 1-click patent expired in September this year, Magento has become the first eCommerce platform to offer a similar feature in their checkout process to ease the checkout experience of customers and boost the conversion rates of online sellers like you.

The new Instant Purchase button helps speed up checkout, especially during important shopping events like Black Friday and Christmas as every minute of your customer's shopping activity counts.

It spares repeat customers the trouble of re-entering their payment methods and shipping addresses, a grueling process which discourages many from completing their checkout as it eats up so much time.

A one-click checkout reduces cart abandonment

The average cart abandonment rate back in 2016, according to Magento, was 70 percent or even higher when mobile shoppers are to be taken into account. That figure is expected to climb in the years to come as mobile devices are increasingly changing the way people shop online.

Did you know over 50% of online shoppers shop either in the toilet or in the bedroom?

Since they cannot possibly use a laptop or a desktop computer in the toilet without getting it soaked, they, of course, use their ever reliable smartphones or tablets to shop. By the time they step out of the bathroom, their orders are already being processed.

However, if they get stuck on the checkout page of your website, then that becomes a massive problem.

Now now, getting stuck doesn't only mean a page freezes or a button isn't working. Asking your customer to put their payment details and shipping address in a checkout form, which they already filled out during a previous purchase, is a form of impediment.

Using and modifying Instant Purchase

Magento's new button not only provides your customers ease of checkout, but also gets them to buy more.

That's the beauty of liberating them from repetitive forms to fill out.

Once a customer clicks on Instant Purchase, it automatically places their order using their previously-stored data and takes them at once to a confirmation page.

Note that the text on the button is totally customisable, so put anything on it that reflect your business.

The Instant Purchase feature, according to Jason Woosley, senior vice president of product and technology at Magento Commerce, is just one of the many tools which their company has created to address the growing needs of people who shop online.

"This milestone is yet another proof point of the combined power of our platform and global ecosystem in providing cutting-edge technologies customers need to react to changing market dynamics," he explained.

Do you already have the Instant Purchase button in your Magento store's checkout area? How has it improved your conversion rate?



August 10, 2019

If you are a website designer, or are starting up a website or a blog for the first time, you have probably started to realize that WordPress is most definitely the best website design platform available today. Some website designers have given other web hosting platforms a try, but ultimately come back to WordPress based on all of the features listed below that make it such a compelling solution for websites that require sales or lead generation performance.

• Content distribution engine – when configured properly (most people don't) WordPress is a content distribution engine. We configure WordPress websites to distribute to search engines, ping sites, social media sites, social bookmarking sites and RSS aggregator sites. This sends each blog post to more than 10,000 sites! You can find your post in Google within a few minutes.

• Plugins – WordPress has what amounts to an endless supply of available plugins for you to apply to your website. These are all easy to download and apply to your website, and they are completely free! No matter what your website needs in terms of functionality, WordPress usually has the plugin you will need so you don't need to write custom software to do this.

• Themes – Website designers know that one of the most important aspects of creating an attractive website is the availability of nice looking themes. WordPress has thousands of themes, which are all completely customizable to meet the needs of your specific website design. The themes are available in open format, 1 column, 2 columns, 3 columns, many different colors and graphics.

• Cost – You can set up free websites or blogs on WordPress.com, however, the serious business or website designer can set up their own domain name (and a premium or professionally custom designed website theme if desired) with a WordPress website at a hosting company for under $ 60 a year. That is a small investment for a business tool that end up being a major source of income and business lead generation.

• Intra-Site Linking – For both search engine optimization (SEO) and usability purposes it is ultra important to have a solid linking scheme for the pages of your website. WordPress links pages through SEO-friendly menus and special pages like tags, categories and archives as well as blog widgets like tag clouds, most recent posts and most recent comments.

• Simplicity – WordPress is extremely user-friendly. Even the newest website designer can easily install WordPress with a click. It is not necessary for a new website designer to know anything at all about computers in order to use WordPress to host their websites. Once it is installed, you just have to log into your account, add a page or blog post and start editing. It's as simple as using a word processor like Microsoft Word.

• Easily Customizable – Once you have your website (s) up and running with WordPress, it is extremely simple to customize your WordPress web design. Website designers will love all of WordPress's widgets that allow simple drag and drop designing with ease. You will find that you can literally do almost anything with WordPress's design capabilities.



August 7, 2019

Search Engine Optimization has become a vital part of any online marketing campaign. A company will not have any successful campaign without targeted, high-quality content. There are many different approaches for maximizing online visibility. Some of them have proven to be more effective than others and we will discuss them here.

The so-called "white-hat" SEO refers to techniques used to increase page rankings through means that do not violate the search engines' terms of service. Basically it refers to building and keeping an active audience through quality content and backlinks. So, the first SEO factor that must be taken into consideration is engagement. That is the ability to hold a user's attention and measures the amount of time spent on a page.

There are difference metrics related to engagement: number of visits, bounce rate, time of site, page views. And there are many SEO tools that provide the exact numbers. Improving the quality of the content will improve these numbers and will make the website rank higher.

A good website must also have good formatting. This will improve readability and overall engagement. Studies have shown that several formatting rules always make content more readable and eye-appealing:

– Shorter paragraphs. Each paragraph should have 2-3 sentences. This will boost readability considerably.

– Shorter sentences. Having to read a very long sentence is eye-fatiguing and can be an instant turn off for many users. You should try to break longer sentences into smaller ones when possible.

– Sub-headers. Many of us are used to quickly scan a page and look for exactly what we need. Providing relevant sub-headers for the content will make users reach where they wanted to and keep their attention.

– Bullet points. It is recommended to use bullet points when listing data. Besides being aesthetically appealing, it will also keep a user engaged and provide a fast reading mechanism.

Performing regular keyword researches is the base of SEO. You cannot have a competitive website if you do not provide what users want. Numerous applications were developed in order to provide statistical data. Search engines also provide applications that reflect what people searched the most.

Building backlinks is essential for any website wanting to rank high on search pages. Having good backlinks means linking relevant content in and out of a website. Links that are received due to high-quality content, outreach and influence marketing, are safe and extremely effective.



August 4, 2019

Sticky Elements

The next year will continue to test the waters of user experience (UX), and will include changes to website animation, the amount of color, and new trends in typography and font sizing.

Let’s look at “sticky elements” like hello bars and sticky navigation, which are heavily in use on websites. In this regard, designers realize the advantages of making some elements “stick” to the side of a web page for less friction when sharing messages unnoticeably with visitors.

Hand-Drawn Elements

Stock images were the “in” thing during the early days of web design. It was easy to find them, as users do not need to do much except search, purchase one, and download it. There was also custom photography, which gives website owners and designers an opportunity to add a personal touch to their web design.

Sure, none of these design options will be given up since custom and stock photography still get used. However, designers who want to add a creative spin on a website and make it their own can use hand-drawn artwork. This doesn’t mean that they have to create a new website entirely from scratch, but instead incorporate hand-drawn elements such as text, images – as well as highlighting within it.

Fluid Shapes

In case designers are interested in finding out where the fluid shape design originated from, they just have to think about the geometric designs that were dominant in websites during the past few years. In essence, this trend shows that geometry rules, but should not always be too excessive. Also, if desired, it is okay to give depth and movement to shapes.

Moving on to 2020 designers may want to soften the sharp edges on a website. They also await the return of 3D Material Design layering.

Mobile Prioritization

Lastly, they should prioritize the mobile experience. With the mastering of techniques – like responsive web design and mobile-friendly websites – it is reasonable for Google to be ready to make everything more interesting with mobile-first indexing.

As a result, sites will not be ranked using the desktop anymore. Soon, Google will make use of the website’s mobile version to determine rank. As the mobile experience gets prioritized in the web design process, other mobile-first initiatives, tools, and techniques are little by little becoming accessible to many. This year, in particular, will see a lot more websites depending on SVGs (rather than JPGs or PNGs), and many sites going through Google AMP.

Following Trends in 2020

One great thing about web design is that it keeps evolving. 2020 web design trends are sure to need a little reconfiguration in WordPress or other Content Management Systems. But, the good news is that there’s no need to learn an entirely new CMS platform. These UI/UX trends just require a little conditioning for web designers and their visitors.