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February 27, 2019

Before you get started with your new website or editing your current site, you need to consider which hardware and software tools you may need to support your efforts.

When it comes to hardware needed this can be very simple or reasonably complex depending on your particular needs. Of course, if you plan to create a new website (or even view your new website later) you need a computer. Simple enough, right? Not necessarily. We prefer to work with Apple Macintosh (OSX Leopard on MacBook Pro) as we do a lot of intensive graphics work and have previously invested in Adobe Creative Suite software (Photoshop, InDesign, Flash, Dreamweaver, etc.). It is just as easy to create your new website using your Windows PC but we would suggest you stay away from using Windows Vista (any version) and migrate to Windows 7 or stick with Windows XP. These operating systems are just much more stable and reliable.

Another consideration for hardware should be some sort of backup hard drive or removable USB memory stick(s). It is important that you back up all of your website data to a removable drive in the event your computer crashes, is broken or is stolen. When you create website files, most of your data will be stored on the website hosting servers but, in many cases, you will have many other “builder files” that usually never make it to the hosting servers. If you lose this data you will be forced to start from scratch in many cases. Another piece of hardware that many forget about is a HD Video Camcorder. If you plan to include video on your site, you should be investing in something half decent; you can normally pick up a good video camera that also captures “still photos” for under $500.00.

When it comes to software needed, this can be somewhat more complicated, again depending on what your website design goals are. At the very least, you will need some sort of text editing software, FTP (file transfer software), graphics creation software and then a variety of other tools as you progress.

Here are some of the most common subjects you should consider when planning the design of your website product.

COMPUTER

Do you currently have a computer that can process large files (i.e. – video files) quickly and efficiently?

WEBSITE SERVER

Are you planning to host your own website portal? If so, do you know what type of hardware and server software you will need?

BACKUP HARD DRIVE or USB STICK

Do you currently have some sort of backup hard drive equipment or plan?

VIDEO CAMERA

Will you be creating custom videos for your website and, if so, do you have a HD video camera ready to go?

MOBILE WEB DEVICES

Are you planning to make your website “mobile web friendly”? If so, do you have an iPhone and an iPad? Android phone? Blackberry device? These will be needed for testing purposes!

WEBSITE CREATION SOFTWARE

Do you have any website creation software (i.e. – Adobe Dreamweaver or Microsoft Front Page) installed, licensed and ready to use?

GRAPHICS EDITING SOFTWARE

Are you planning to create your own website graphics or edit pictures? Do you have the necessary software (i.e. – Adobe Photoshop or Photo Studio)?

DATABASES

Are you planning on creating a database for your website and, if so, do you know which software to use for this purpose?



Source by E. R. Woody House



February 24, 2019

"Customer is King", a globally popular phrase holds true for every business irrespective of its domain, size and market presence. Although it's quite challenging, but still each business ensures to utilize the best available resources and technologies to enhance as well as retain its customers.

Determining the mood, likes and dislikes of the people has been one of the most effective and proven customer retention methods for many years. Previously, businesses would determine it using the traditional methods such as Direct Interaction, Mail Conversation and Marketing Survey. In this technology dominating modern era, the methods to determine the taste of customers have become more reliable and result oriented. 'Social Media Profiling' is a contemporary method which is in trend nowdays. The growing popularity of social media platforms like Facebook, Twitter, Instagram and Snapchat led to the invention of this unique technique. It is basically a method of tracking people's behavior and mood by following the content they post on social media platforms. Its result producing capabilities in a short span of time has raised the eyebrows of many businessmen who would use social media only for marketing and advertisement. Now-a-days, there are several data analytics companies exist in the market which provide professionally driven 'Social Media Profiling' service.

Let's see, how does 'Social Media Profiling' go a long way in retaining the customers?

Customer Relationship Management (CRM)

The technique helps to determine the most appropriate time to talk to the customer. Whether the customer care executive attendes a call or puts it on hold could depend on the last Facebook post, tweet or Instagram picture shared by the customer. In this way, businesses can avoid losing a customer for sure. It also contributes to decide the right tone of conversation with the customers. Through profiling, you can easily predict the mood of the customer and can use the most suitable tone to talk. If the customer has posted jovial or funny post on his / her wall, the executive is advised to talk in friendly tone.

Determining the Opinion of the Mass

Suppose you run a media house which produces Daily Soap and short Ads. Due to some reason, they are unable to keep-up the expectations of the audience, and are failing badly. Now, it's vital to determine the root cause of the problem to find a concrete resolution. 'Social Media Profiling' can do the trick here !! Using this technique, professionals put the conversation of the audience about the show on track, for a certain period of time. It helps to determine the cause of failure through analyzing the opinion of the mass.

Practicing Customization Marketing

Once the business recognizes the mood and interest of the customers through Social Media Profiling, it becomes easier to customize the scheme & offers accordingly. Customized marketing is mainly practiced in retail and banking sectors. For a movie buff, they include a free movie ticket in their plan. And, for someone who travels a lot across multiple destinies, they include a handsome discount in their scheme. This proven technique has completely changed the ways businesses would use to retain their clients in the past.



Source by Mishra Abhi



February 21, 2019

Mobile app development can be very important for your business as it helps you maximize on your sales by reaching the target audience in the best and the right way. The development services are now offered by various companies and you need to find expert companies that will help bring your mobile dream into reality. It can be costly to hire services that don’t end up getting you any value, hence choosing a company that is good enough for the development project is crucial.

Solid track record

A good development company is bound to fetch you excellent results with development that has an impeccable track record. It should have all needed platform knowledge to serve your needs and have happy customers and functional apps to show. Choose a company you are sure can deliver results beyond your expectations.

Expert developers

A good company is of course made up of designers and developers and only one with experts to handle your project will truly do justice to the mobile app project you have. Find a company whose developers have experience and knowledge of creating apps for different mobile platforms to come up with innovative application solutions for your business needs. You can check individual developer qualifications and experience to ensure you are assigned to a developer with what it takes to have a valuable app for your business.

Transparency and open communication

They are called experts and professionals because of their determination to give nothing but their best no matter what it takes. A good company will give you full inclusion into the development stages so you also approve of what is being worked on and have any changes made whenever there is need to. It should also keep the communication lines open so you can make contact or be contacted throughout the project for whatever reasons. A developer who provides a phone number, email address or is available on chat platforms is best since you know your concerns can be attended to as soon as they arise.

Competitive rates

Besides offering you quality development services, your company should be in a position to offer them at reasonable rates. The features needed in the mobile app can of course determine the rates you get but they should still be reasonable. When working with a professional company, you will get a free quote on your project and be left to decide whether to hire the services or to look elsewhere. A good development company is confident in what it can do and will offer a fair price for it.

Proven delivery methods

To be sure of what to expect from your company, you might want to check what methods it uses to ensure that your mobile app development projects turns out excellently. Experts are not worried about the complexity or scale of the project and can easily take you through the process or strategy they will use to ensure that you get exactly what you are looking for.



Source by Jovia D’Souza



February 18, 2019

When your computer skills are not so good, it may be difficult to operate an e-commerce business on your own. You will require require expert help; Fortunately, with the Magento e-commerce solution, online entrepreneurs can now have control over their online business.

Advantages of Magento

Magento is the e-commerce solution that has an open-source technology. You can conduct all your business operations with a functional online store. Today's business scenario has a lot of competition; since, a good Magento agency can help you operate your internet business with greater control and flexibility. Having an open-source platform, Magento is easily accessible to all. Its running and set-up expenses are very little. For setting up, the expenses include registration and hosting cost, extensions cost and developing customized themes. Code re-use, debugging, maintainability and support are all a breeze with Magento. Its user-friendly features help merchants to manage their inventory, create catalog, add product images, make orders and have diverse payment methods. You can have great customer interaction as you can prepare an account and have options for currency conversion and languages. It acts as a great promotional and marketing tool; flexible pricing too helps in sales. All in all, it's a total e-commerce solution for your online business.

Magento Web Developers

Magento web developers provide several services to develop your online store. If you have one, the company will do the need to re-arrange it. The web developers will provide the support for theme optimization, template design as well as customization, website management and store management. The features that Magento has help to create interactive websites. You can also search for products, category-wise. With Magento SEO, keyword specification and Meta title can be set. The work can be automated; you can maintain your online store and with various mechanisms target customers effectively. The web developer will provide all the potential ways for the development of your website.

Magento Web Design

E-commerce websites created with Magento web design are not only affordable but also very effective. A good web design speaks to your audience because it looks good and is also able to convince you easily. Professionals in this field create superior online stores, optimization and migration of e-commerce websites. They provide online configurations and installation of shopping cart modifying it to suit the business requirements. With Magento the design as well as development of an online shopping website can be completed in a short time. Easy adaptability allows reducing long-term costs. Good web designers can create visually engaging and easy navigation of website which can increase traffic and profits.



Source by Kristii Jackson



February 15, 2019

WordPress for an Easy Website

Chances are that you have already heard of WordPress. But what is WordPress? Simply put, WordPress is web software that you can use to create your own website or blog. Since it was released in 2003, WordPress has become one of the most popular web publishing platforms, and today it powers more than 70 million websites. Because it is built on industry standard php and mySQL, the WordPress hosting platform can run on just about any modern server.

But what many people do not realize, WordPress is not just a blogging tool. It is also a highly flexible content management system CMS which gives you the opportunity to build and manage your own full features website using only your web browser. Best of all, it is completely free. It is constantly improving and evolving. That’s because WordPress is an open-source project which means that hundreds of volunteers from all around the world are constantly creating and improving the code for WordPress software. And there are thousands of plug-in, widgets, and themes that enable you to build a completely custom website for just about anything that you can imagine.

How does WordPress work?

Since the early days of the Internet, websites have been created in HTML, a programming language that utilizes complex instructions called tags to format text, images, page-layouts and so on. Your web browser then reads the HTML code interpreting the tags to render and display the content of a particular page. These days, you can install WordPress on your own web hosting account in a few minutes. And once installed, it enables you to use a simple, web-based editor to create web pages without having to learn HTML. There is even a hosted version at WordPress.com, that allows you to create a new WordPress website in just a few seconds. The down-side to this method is that you do not have your own domain name, but instead you are using a sub-domain. Most Internet professionals agree that registering and building upon your own domain name and website is more valuable in the long run than spending the same amount of time to build a website using someone else’s domain name. This is why it is recommended that you get a shared web hosting account and install WordPress on your hosting account. Many shared hosting accounts include an easy click-to-install feature that makes installing WordPress on your own hosting account using your own domain name a snap.

  • johnday.WordPress.com
  • johnday.com

With your own domain name and your own web hosting account with WordPress installed, you are in control of your own content and your own website.

WordPress is a great choice for your website or blog:

  1. It’s open source, which also means it is free for commercial or private use. Hundreds of people working on it, WordPress is constantly improving and evolving.
  2. It is user-friendly. Rather than having to hire a web designer or contact your webmaster when every you want to make a small change to your website, you can easily manage and update your own content all without having to learn HTML. If you know how to use the basic formatting tools in Microsoft Word, you can edit your site.
  3. It’s flexible and extensible. There are literally thousands of plug-ins and themes, both commercial and free that enable you to easily change the entire look of your website or blog or even add new features like polls or contact forms with just a few clicks.
  4. It is easy to find support. So if you want to add highly customized features, its easy to find support or hire someone to help you. The official WordPress forum that is very helpful to find answers to all your WordPress questions. Other support options include the WordPress Stack Exchange or WP Questions that offer answers to your questions. There are thousands of developers who can help you as well.
  5. WordPress is SEO friendly. WordPress is standards compliant and includes everything you need to ensure that your content is optimized for search engines which is critical to your websites’ success and visibility in search engines. In short, WordPress is made to do SEO well.
    • Fully compliant with W3C standards
    • Built in support for RSS and Ping-O-Matic
    • Clean, search engine friendly code
  6. You will be in control of your own content. Some other publishing platforms limit what you can or can not do on your own website. And your locked into that service, so if it ever shuts down you could easily lose all your content. With WordPress you can import your data from other systems like blogger or tumbler. And you can easily export your data to move away from WordPress, should you choose. You are in control of your website and your content.

Design a website with WordPress and a Web Hosting account:

The following steps outline the process you will go through when setting up a WordPress website on your web hosting account.

  1. Buy domain name and web hosting
  2. Install WordPress from cPanel
  3. Change settings and permalinks structure
  4. Add essential plug-ins
    • Better WP Security – secure your WordPress website
    • WP Super Cache – speed up and improve the performance of your site
    • WordPress SEO by Yoast/All in One SEO Pack -optimize your site’s posts and pages for search engines
    • Contact form – add a simple contact form to a page on your website
    • Google XML sitemaps – create and submit your XML sitemap to Google for better indexing
  5. Install theme
  6. Add content

Web hosting account and WordPress

WordPress allows you to focus on your content – as opposed to countless hours of working the design and workflow – you will more likely than not enjoy running your site on this CMS. So if you are looking for an easy tool to build your own blog or website without having to learn complicated HTML, no other system makes it this easy. And you will find that WordPress is incredibly flexible with thousands of themes, plug-ins and support options to ensure that your site will continue to grow with you in the future. Most web hosting comes with WordPress ready to install with just a few clicks and the support staff at your web host are most likely very familiar with WordPress for your assistance.



Source by Stephanie Rosendahl



February 12, 2019

In this post, I will explain you how to optimize a webpage by refining page optimization and then I will also explain how to optimize your homepage to maximize the search engine rank. Please keep in mind that all search engines do not index pages in a same manner. Therefore SEO techniques will not promise you maximum output in all search engines.

We do page optimization to make our web page friendlier to search engines. Page optimization guarantees that your web page is functioning in a very easy way that the search engines can understand. I want to reiterate on a fact that I mentioned you in an earlier post. Never try to make your website more search engine friendly which is not much friendly to the visitors. Then your website will look uncomfortable to read and it will not attract visitors. Followings are the main procedures that you must follow to optimize you webpage and home page.

I assume that you have gained knowledge in keyword search from my earlier post here. There I mentioned that, you must find the most suitable key word phrase for each web page. Put the primary keyword in the title of the web page. It means that you have to put the primary keyword in between the tags of the HTML code. The best practice is adding in the first position of the title or closer to the beginning of the title. Without there is a special need to put your website title in each and every web page title, do not put it. If you really want to add your website title and want to promote it as a brand, put it at the end of the page title, after the primary keyword. Always make sure that your page title is shorter.

Some people think that META tags are important in SEO. But actually you do not have to worry about them much as it does not affect your ranking very much. But it is a good practice to add some description about your web page in the META tags. This description will be displayed in the search description of your web page in search engines. I have to mention the same thing regarding the META KEYWORD tag. But you can add Meta keyword tags with your primary keyword phrase, its synonyms and if possible some misspelled phrases of your primary keyword phrase. If you put multiple Meta keyword tags you must separate them with commas.

Keep in mind to add the header as same as your page title key word phrase in

<h1> </ h1> format. This will give more support to emphasize your page title and keyword phrase to the search engine. It is a good practice to use sub headers (in <h2> </ h2> Egypt <h3> </ h3> format) with some description in every paragraph start. Try to do this at least in before few paragraphs' starting. If you can break your content to make sure that they are easy to read (by numbering or using bulleted list), it will look better.

Next is your home page. You must pay a good attention to your home page optimization as it is the first page that visitors will see often. You must put all the WORKING links of other main web pages in your home page. And make sure that it is possible to reach every page through your home page. I do not mean that all the links to the other pages must be put in the home page. Your home page must provide access to all the pages with the help of the intermediate main pages. But you must link all the major category pages to your home page. As I mentioned in the key word search post, you must put the best keyword for your business niche in the home page title. Use META tags and META KEYWORD tags in the home page also. But it is not a necessary thing. This will improve the readability of your website.

These are the most important things that you must consider to optimize your web pages and home page. I hope that you gained a good knowledge on this part. If you need to clarify anything related to this, you can always contact me through [email protected] . I will make sure that all of your questions are answered. I will explain you how to optimize your entire website and register in web directories to build traffic, in the next post.



Source by Sampath Wijeratne



February 9, 2019

Web design is a passion. It takes more than just a creative mind and the most technologically advanced desktop computer in the world. It needs you to be the design, or be a part of it.

If you currently find yourself feeling a strong irresistible drive to try out web design, then you should not get all intimidated by the “technical stuff”. It’s normal to feel a bit overwhelmed by all the buttons you have to click and stuff you need to highlight before you get the results that you want. Technicalities are always part of everything so you should understand the concept of learning and finally being expert in the field of web designing. Remember, practice makes perfect. It still does.

It all sounds like something only the geeks do. It can be talent, yes, but it can also be learned. So you do not have to feel intimidated at all. There is a set of do-it-yourself tools available easily at your disposable. With determination, interest, and passion, it’s all going to fall into place. That, and probably a bit of help from the experts too. It’s always good when you have people behind your back who can guide you every step of the way.

There’s a catch though. One thing you need to be good at when you’re starting on web designing is your respect for instructions. You need to be keen to details as well as not losing the creativity in you. Following step-by-step procedures sounds easy enough but when things start to get too technical, that’s when you need tremendous patience too.

But anyway, if “interest” is not a problem, then everything will else will be a breeze…trust us.

Let’s start with the basics: the term “web design” is being used to characterize any tasks engaged in creating a web page. It’s like interior decorating, only interior decorating is done in a home, while web design is done on a website. The term is created in order to describe several tasks included in making a web page. In other words, it is a job that is more focused on creating a front-end of a web page. If that’s too technical enough, do not worry – that’s normal.

It is actually easier than it sounds. Once you’re hands-on, everything else will be simpler. A website is a collection of online content. These online content are applications, texts, images, sounds and documents that are in a web server or servers.

The task of creating a web page is generally difficult compared to traditional print media. For a web page, the possibilities seem limitless. With the creation of other embedded technologies, web design just became much more interesting.



February 6, 2019

Your mobile app may have a beautiful design and slick UI/UX features, but it fails to generate the level of interest you want. The success of a mobile app generally depends on its download rate – the more it gets downloaded, the more successful it will be. Even having the potential to lead the market, some apps do not survive in the competition. You can pay big bucks to hire iOS or Android app developers to work tirelessly to build your mobile app, but you need to invest as much in planning a creative marketing strategy to ensureĀ your app has an audience.

You must make people aware of your application. The marketing strategy should be as creative as your application because it increases consumers’ interest that improves the download rate. App marketing holds great importance as long as you want to earn profit from your application. Hire iOS app developers or Android developers and have your applications designed in the best way. The next step must be the marketing of an app. Sometimes, companies feel that developing an application ends their work. But in reality, it is the point from where they start their working. Social media marketing offers you the easiest way to promote your application. You need to generate creative content and share some valuable information about your application in an interesting way.

While marketing your application on social media, you need to keep in mind a few essential things that are mentioned below.

Plan a creative content strategy

Content should be something that glues your readers to the information you are presenting. It is creative and concentrates on the technical features of your application. The best content always leaves a room for starting a conversation with the readers.

Do not include too many technical terms in your content. Represent it to your consumers the way they love. Tell a story in a simple language about your application. You must design your content that prompts readers to read more and to download your application.

Make an Interesting video of your app

Besides the content creation, you must take a creative note for promoting your application. Making a video is probably the best thing that will definitely improve the click rate. It is recommended that a video having 20 seconds duration works better than the longer ones. Prepare a video that brings out the best of your mobile applications. App developers from both Android and iOS help the marketing team of a company design a creative video by pointing out unique features of your application.

Some companies even prefer to publish a trailer of their application before the launch. It generates the needed curiosity among people, and that drives more and more consumers to your application.

Build a fan base on social media

Having a fan base on social media helps you in many ways. You must ensure that your app shares a strong interest with fans. The group in which you share content must find something valuable in your post. To create a strong fan base, you can plan giveaways and weekly contests for your readers. It not only improves your consumer network but also enhances the brand image.

Be consistent on social media

The most important thing on social media is to be consistent. The marketing campaign you are running must be given the same attention always. Publish contents regularly or as per your strategy and try to engage consumers more with the information. To retain the interest of your fan base, keep posting something about your app for your followers.

Keep the steps to download easy

A “one-click option” is the very best way to pull consumer’s interest to your app – share attractive content and attach a link to it. This helps readers immediately start using your mobile app. Since contents and videos raise the concern of your application, the link carries the potential of a high conversion.

Concentrate on images

Images describe a thing better than words. In order to enhance the engagement of your consumers, try to design new images. Present your app in the best way so that your targeted group will find something innovative from it.

To make your application successful, you need to market it well along with introducing the best designs and attractive features. Hire android or iOS app developers who have experiences in working with different business niches. Developers also help the marketing team carve out the best message that defines the application rightly. Do not underestimate the effect of social media. It provides you with an option to build an awareness of your application.



February 3, 2019

Today, the mobile device has emerged as a true friend in need, playing an important role in simplifying the routine tasks. We can’t deny the fact that mobile technology is growing at a rapid pace and the mobile apps have become an integral part of the digital ecosystem. They are progressing to become omnipresent; so, staying up-to-date with the latest mobile app development trends has become an order rather than an option.

Below mentioned are a few mobile app development trends to look out for in the recent future:

1. Connection to Back-End Systems

More and more users are demanding this feature quite often. And yes, it’s for the right reasons. Just imagine yourself sitting in front of a desktop computer looking for a product and you have to leave the house before you could finalize the order. You don’t have to worry if you have a mobile app as you can check out the offers on the go; but what if the app doesn’t have a shopping cart? This is where you feel that the app is useless. The app must be able to provide all the services as the desktop website; i.e. the apps must be connected to backend systems.

2. High-Level Security

People use mobile devices for various purposes like games, entertainment, business and what not!? We have apps for almost all the things today. But the question is – How safe the app is? Does it have a high level security? Nobody would want a game to access and spread their private and financial information. On the other side, if the app is so secure, it won’t function on a public Wi-Fi. So, balance is the only key. You just have to balance the security so as to ensure that the apps are safe to use.

3. Full Mobility

The mobile development firms need to consider the full mobility of an app. While building an app, you need to think like – Is the app capable of replacing every single desktop operation or the users still have to use desktop computers for some actions? For example, if you want to build a text editing app, make sure you provide users with all the facilities. If you fail to offer any functionality like saving the doc in a compatible format, the app will be uninstalled undoubtedly. Basically, the main intention of full mobility is to provide all the facilities to users on their mobile so that they don’t have to depend on a PC for any information.

4. Enterprise and Consumer Apps

Deciding between an enterprise app and a consumer app is really important; it actually depends on the amount of money you want to make. Generally, enterprise apps bring in a lot of cash when compared to the consumer apps. The reason behind this is that, people don’t bother to invest on the mobile experience especially when every paid app has an equivalent free app doing the same things. Also, the businesses are ready to pay a decent amount of money for the products that are going to be productive and efficient.

5. High-Quality Content and Marketing Plan

Unfortunately, the mobile app developers are forgetting the basic things like content and are focusing mainly on the technicalities. But this is not acceptable anymore; the users pay a great deal of attention on each and everything and they just want the right information. Building a marketing plan is yet another vital step that has to be considered while developing an app. After all, the developers build apps for monetary reasons. Having a proper marketing plan ensures great sales and popularity which in turn gets you a huge profit.

These are the five trends we can look out for in the recent future. Being updated with the latest development trends certainly helps you grow along with the organization.