Search Engine Optimization (SEO) can certainly seem overwhelming, with so many “experts” out there claiming to get you on the top of Google. The most important thing to remember is that there are three major areas of consideration when first starting your SEO project list: 1. What Google does 2. What your competition does 3. What you do. Although you only have control over 1/3 of the organic search ecosystem, there are some simple steps you can take to impact your site, that have and always will be tried and true.