Social Media Marketing is the process of marketing a business or website by interacting with existing or potential customers through popular social networking websites and online communities in order to drive large amounts of traffic and exposure to the target site. This includes offering an RSS feed for your site, sharing photos and videos, and embedding popular social network share buttons on your business blog or website. Some of the most popular social networks include Facebook, Twitter, YouTube, Stumbleupon, Digg, Flickr, Delicious, Reddit.

Benefits of Social Media Marketing

Integrating social media into your website and overall marketing strategy offers several benefits, like:

• Increased traffic, branding, exposure and mind-share
• Increased subscribers
• More Inbound links, important for search engine awareness
• Higher search engine rankings
• Relatively low cost, high return activity

How B2 Computing Uses Social Media

Depending upon our clients' budgets and unique needs of our client, we generally incorporate social media marketing, such as Facebook and Twitter integration, into their unique online marketing strategy.

What does Social Media have to do with SEO?

Search engine rankings are a secondary result of viral content that reaches the right influencers - if executed properly, a successful social media campaign will boost search engine rankings significantly.

Put another way, think of a search engine's job as summarizing what the web is talking about in the form of search engine listings. If people are talking about and linking to your website, then a search engine will want to rank your web page(s) high on their listings. The purpose of social media is to expose your site's content to a large audience thereby increasing the chances that people will begin talking about and linking to you - and so search engines will begin to make your site's content more visible.