Search Engine Optimization (SEO) is a key ingredient for successful online marketing strategy. B2 Computing has offered expert search engine optimization services since 2002 and continuously works to increase our clients' search engine ranking, monthly visitors, and overall website traffic using proven SEO methodologies.

B2 Computing successfully achieves excellent traffic and top placements for clients by sticking with tried-and-true SEO techniques:

• Optimizing content, site architecture, meta tags, and other important elements in their sites to acheive solid organic search results
• Implementing Pay-Per-click online advertising for targeted marketing
• Integrating popular social media sites to allow web traffic to grow steadily over time by "crowd-sourcing".

Organic Search

In order to receive natural quality traffic, your website must appear in search results in the major search engines such as Google, Bing, Yahoo!, and others. More importantly, the website should be found under relevant keywords and key phrases.

A well-optimized site which is found by visitors via organic search results can save thousands of dollars per month in paid advertising campaigns. In order to gain maximum exposure, a website needs to be found on ideally the first or second page of search engine results.

Though appearing on latter pages may show signs of promise in moving up the ranks, most web users won't go deep into search results if they've already found relevant information serving their purpose. Therefore, ensuring your site is ranked organically in a high position is crucial to the success of your website.

Search Engine Algorithms

A number of factors are considered by search engine algorithms: meta tags, Website URLs, site content, inbound links, as well as the age and quality of a website.  To properly optimize a Website takes both knowledge and dedication. Remember, there are only a limited number of spots on the first page for any search term result. Using our SEO tools and breadth of knowledge, we work diligently to bring your site better natural search engine rankings.

This takes time, as rankings can change at any moment without advanced warning. This occurs as a result of search engines constantly fine tuning and testing their algorithms to display the most relevant results for their users' search queries. Your website may rank well on a particular day, only to be moved down tomorrow. Likewise with your competitors' websites as their ranks may fluctuate.

The Importance of Good Web Content

A critical component in having your website rank is ensuring there is valuable content to a reader. Google, for example will crawl your website on a frequent basis seeking new content. Many of our clients enjoy the flexibility of easily adding new content to their website using a Content Management System. If your website is regularly adding content or has rich, relevant information, search engines will absorb your content and determine your organic placement. Of course, quality content is extremely helpful not only to the search engines, but also to site visitors searching for information, products, or services you offer.