Affordable Pay-Per-Click Solutions

Pay-Per-Click ads on Google AdWords, Yahoo! Bing, and Facebook can help generate interest in your business, placing you in front of people actively searching for your products & services.  B2 Computing offers a variety of Pay-Per-Click (PPC) campaign options, all tailored to meet your specific marketing needs (and budget!).

Paid search campaigns can be difficult for a business owner to manage. It's a complicated and time consuming process, requiring in-depth research and analysis of keywords and your competition, along with plenty of testing and post-click tracking.

We work with you to strategize and plan your CPC or CPM budget, how to best go to market with your online ads, and help you troubleshoot and understand the challenges of creating a winning paid search campaign

Google AdWords ads appear alongside search results when someone searches Google using one of your keywords. They show up under 'Sponsored links' in the side column of a search page, and may also appear in additional positions above the free search results. That way, you'll be advertising to an audience that's already interested in your business.

Additionally, you may display your ads on Display Network sites in the growing Google Network, and even choose the exact Display Network placements  where you want your ad to appear (or let contextual targeting match your keywords to content).

Avoiding Common, Costly Mistakes with Paid Search Advertising

Google AdWords and other paid search campaigns can be extremely helpful and lucritive advertising tools, when properly configured and maintained. Well- performing businesses with a low budget, but high ROI can spend a couple thousand dollars per month yet earn millions in sales! However, many small companies who tackle AdWords alone end up with disappointing, even staggering losses, having very little to show for their investment.

• Impressions vs Clicks - Despite what you might think, you want a low amount of impressions. Targeting qualified leads means only showing ads to the two or three people who will buy, not 500,000 uninterested or unqualified clickers.


• Keywords - A successful AdWords campaign should have about 20-25 keywords. Poorly-performing keywords should be deleted.


• Negative Keywords - The trick is to refine your target visitor by being as specific as possible, thus "weeding out" people who don't want to buy EXACTLY what you're offering.


• Punishment - Is your CPC and daily budget increasing? When visitors don't find what they want on your website and don't purchase your services or products, your score degrades and Google can charge more for showing your ads. 

B2 Computing can assist with your paid search advertising campaigns, and maximizing your ROI. Our on-going monthly AdWords management services start at just $250 per month with no long-term contract.